How to Use the January Lull to Reconnect with Your Customers

by G.B. Oliver

I recently contributed to an article, How Small Businesses Can Keep Their Brand Strong After the Holiday Rush. A lot of the article talks about using this time to stay connected with your customers, which is always good advice.

If you are an online business, one critical thing you need to do during this slow January lull is follow-up with your customers who purchased from you in early November to December 31st. Not only will this foster a good customer relationship (you want their repeat business and referrals), but they may come back to buy more right away.

Three Steps to Reconnect with Your Holiday Buyers

  1. Send the customer an email and ask if the product arrived in time (if applicable) and if they are happy. Keep it short and sweet.
  2. Offer a 10% off coupon for their next purchase as a thank you or mention something cool you are doing on social media if they would like to follow you. For example, “Be sure to follow my Facebook page below as I am posting my favorite Pinterest boards every week…” (following you on social media keeps you in their radar).
  3. Make sure you have an email signature that has your shop name, url, and social media icons, all linked (like the one below).
How to follow up with customers
Example of an Email Signature

Remember, 30 – 40% of your business should be repeat customers, so this presents the perfect opportunity to reach out to them. 

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© 2014 G.B. Oliver. All rights reserved


Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.