AHAlife is a curated marketplace with products for men, women, home, beauty, dining and tech from independent brands and may be an option for your products.
Focuses on the Brand
There are some great products featured in this marketplace, but what I really loved about AHAlife’s approach is their focus on the brands and the companies behind them.
Every product listing includes a short writeup about the company at the bottom (you can click on a link to get more information) as well as shows other products in their line. On the home page, you can see the top 5 selling products, as well as the top 5 selling brands. They really make an effort to help the sellers carve out an identity in their marketplace.
Case in point, you can visually search through the various brands’ shop images, to quickly discover a company that you may not have found if searching by product.
So AHAlife isn’t about just setting up a shop and selling stuff. It’s about allowing indie sellers to establish a brand, a product line, a company and an identity, and that is what you should aspire for if you are serious about the products you create and want a customer base that will be loyal to your brand and recommend you to others.
Indie sellers can apply to have their products sold in the AHAlife marketplace, or recommend products, here.
About the Author: I’m G.B. Oliver, a small business marketing consultant. I can create a complete & detailed Marketing Action Plan for your small business. Inquire using the form below.
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