How To Use Facebook Custom Tabs to Promote Your Small Business

by Gail Oliver, Small Business Marketing Consultant

Are you taking advantage of the custom tabs on your business Facebook page? They are a great way to highlight certain aspects of your business, such as your online shop, your other social media sites, contests, sales, events and so much more.

How Companies Are Using Facebook’s Custom Tabs

Facebook custom tabs free

If you look at the custom tabs (those icons in the bottom right hand corner) you see that David’s Bridal has customized theirs to give a Welcome message, to promote their latest Lookbook, to encourage brides to share their photos as well as promote their other social media pages.


Facebook custom tabs app

Pottery Barn uses their custom tabs to promote What’s New, their design services, and one of their giveaways.


Facebook Custom Tabs

The company Foreign Exchange, keeps their custom tabs simple to match their branding (you can change the graphic of any tab), and includes a store locator as well as their Lookbook.

Other Uses for Facebook’s Custom Tabs:

  • Your online shop
  • Your blog
  • Free downloads
  • How to guides
  • Sales
  • Special offers
  • Gift guides

Basically, anything you can link to, you can make a custom tab for. Just use the Woobox Custom Tab app to alter or add tabs to your Facebook page.

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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

2 thoughts on “How To Use Facebook Custom Tabs to Promote Your Small Business”

  1. I need to add a couple of tabs. I noticed them to begin with, but never expanded on them. These are great examples showing the usefulness of Facebook tabs.

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