Can indie products + referrals from popular bloggers = online success? Great.ly hopes so.
I actually discovered this new curated online marketplace from one of the popular blogs that has a shop there, Cool Mom Picks. Another popular wedding blog, Green Wedding Shoes, also has a boutique there. Essentially bloggers become tastemakers, open up their own curated shop on Great.ly and fill it with their favorite products from indie makers. It is affiliate marketing, but done in a more stylish/seamless way.
How Does Great.ly Work?
As an indie shop selling on Great.ly, you will always get paid the wholesale price (50%) when your product sells.
If one of Great.ly’s tastemakers adds your products to their curated shop, and it sells, then they earn retail markup revenue. Their revenue varies on whether the sale came from traffic from their site, or the Great.ly landing page, or from another shop, so it is worthwhile for the bloggers/tastemakers to expose your products to their targeted audience.
Also, your products can be in more than one tastemakers’ boutique, widening your exposure. There are no other fees and the indie shop is responsible for shipping all product.
Types of Products Great.ly Features
Right now the types of products on Great.ly include home, kids and fashion accessories. There are currently over 65 tastemaker boutiques and hundreds of products listed.
If you are interested in selling on Great.ly, you can apply here.
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