4 Proven Ways to Get Customers to Buy Right Away

by Gail Oliver, Small Business Marketing Consultant

If you want to get your customers to act quickly, sometimes you need to create a sense of urgency.

For example, the other day I filled up my cart at a particular online vendor. However, I did not place the order right away. Like most women, I started shopping around first, comparing prices, and still contemplating whether I wanted to complete the transaction. Later that day I saw two items missing out of my shopping cart. These items had already gone out of stock. So I panicked and placed the order out of fear that my other sale items would no longer be available.

Now I don’t know if this was the retailer’s intention, but it worked on me. So here are some proven tactics that you can try to get customers to act quickly:

1. Today Only Sales

Whenever you run a sale, if you make it a week-long or month-long sale, people likely won’t act right away, and will probably forget about it. Today Only Sales make customers act today.

today only sales

2. Only a Certain Quantity Left

If you indicate that there is “Only 10 left” of a product, or even “Last One!” people will feel the urgency because they don’t want to wait until it is back in stock, and take a chance that it will be back in stock at all. Plus, it makes the product look popular, so the buyer thinks they are buying something that is in demand.

How to get sales

3. Last Day to Order to Arrive by Christmas

With holiday shopping around the corner, customers forget to factor in shipping time when ordering online. Prompt them with exactly how long they have to receive in time and they will decide faster, especially if the deadline is getting closer.

how to get quick sales

4. Not Available Again Until Next Year

This is a sales ploy Disney often uses with their DVDs, offering them for sale for a limited time only and then they are “back in the vault”. Same with Cadbury Easter Cream Eggs and McDonald’s McRib. This is a good tactic for products that don’t have a large market, but a loyal market.

how to get quick sales

The key to getting customers to act quickly is to create a sense of time urgency. If they know there is no rush and that they can take their time, they will.

GB OliverAbout Me: I’m Gail Oliver, a small business marketing consultant and I help hundreds of small businesses each year with a variety of affordable marketing services for small businesses. I even offer special services for Etsy Shops. Feel free to contact me at attentiongetting@gmail.com to find out how I can help your small business. 

© 2014 Gail Oliver

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.