If you want to get your customers to act quickly, sometimes you need to create a sense of urgency.
For example, the other day I filled up my cart at a particular online vendor. However, I did not place the order right away. Like most women, I started shopping around first, comparing prices, and still contemplating whether I wanted to complete the transaction. Later that day I saw two items missing out of my shopping cart. These items had already gone out of stock. So I panicked and placed the order out of fear that my other sale items would no longer be available.
Now I don’t know if this was the retailer’s intention, but it worked on me. So here are some proven tactics that you can try to get customers to act quickly:
1. Today Only Sales
Whenever you run a sale, if you make it a week-long or month-long sale, people likely won’t act right away, and will probably forget about it. Today Only Sales make customers act today.
2. Only a Certain Quantity Left
If you indicate that there is “Only 10 left” of a product, or even “Last One!” people will feel the urgency because they don’t want to wait until it is back in stock, and take a chance that it will be back in stock at all. Plus, it makes the product look popular, so the buyer thinks they are buying something that is in demand.
3. Last Day to Order to Arrive by Christmas
With holiday shopping around the corner, customers forget to factor in shipping time when ordering online. Prompt them with exactly how long they have to receive in time and they will decide faster, especially if the deadline is getting closer.
4. Not Available Again Until Next Year
This is a sales ploy Disney often uses with their DVDs, offering them for sale for a limited time only and then they are “back in the vault”. Same with Cadbury Easter Cream Eggs and McDonald’s McRib. This is a good tactic for products that don’t have a large market, but a loyal market.
The key to getting customers to act quickly is to create a sense of time urgency. If they know there is no rush and that they can take their time, they will.
© 2014 Gail Oliver