Bright Marketing Ideas of the Week

by Gail Oliver, Attention Getting Marketing

I am always on the lookout for bright ideas in the world of marketing that I hope will inspire you. Here are some I found this week.

Remodo Sells Coordinated Room Decor Packages

Are you decorating-challenged? Maybe you just don’t have time to shop for all the elements that go into creating a room’s decor.  Well, a new trend might be to sell boxed “rooms” as this is what online shop Remodo is offering. With their Boxed Room Packages, Remodo is giving customers an all-in-one solution to create a designer room. In one boxed room package you get coordinating sheets, throw pillows, blanket, storage bins, photo frame, a tray and coasters, all for $498. You can purchase the products individually, but this is definitely a great way to up sell more of your products at one time.

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BHLDN Now Offering A La Carte Wedding Gowns 

Customized products are currently a hot trend, and now bridal retailer, BHLDN is letting brides “build” their own wedding gown with their à la carte dress offerings. While they will still offer individual gown designs, brides can now also create their own dress by mixing and matching from one of their corsets, one of their “toppers”, one of their skirts and one of their capelets. I am sure BHLDN is responding to brides who liked the sleeves of one dress but the skirt of another, so found that the best option to satisfy these customers was to break the dress out into separates. Since there are all types of brides out there, this seems like a great solution.

Screen shot 2015-05-12 at 10.06.26 AMTOMS Giving Away More Shoes to Those in Need

TOMS shoes has long been known for its policy of giving away a pair of shoes to someone in need with each purchase. Now, from May 5th to May 23rd, for every photo someone posts to Instagram of their bare feet, TOMS will donate a pair of shoes to a person in need. Since Instagram doesn’t allow banner images, I love the way TOMS is promoting the cause using their Twitter banner and even creating their own trending hash tag, #withoutshoes. Your banner images on Facebook and Twitter can act as ads for you, for any special promotions, sales, new products or services or special events and causes like the one below, so make sure you are using them to their full potential.

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© 2015 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.