ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS
I find social media overwhelming. How often do I need to be on, and do I need to be on every social media site?
Frustrated Business Owner
This question (from a small business owner who asked to remain anonymous) is one I get asked a lot. If you are a one or two-person business, no, you don’t have to be on every social media site, just the ones that your target market frequents the most, and the ones that are generating the most sales for you.
Now, it is important to note that I say sales, not traffic. I have certain social media sites that bring me a lot of traffic, but not necessary new customers because the typical small business person who frequents this social media site (I won’t name the site) seems to just be looking for free advice and is not looking to really invest in their business. My customers are actually found more through the social media sites that don’t bring me the most traffic. I know this because I will see the customer first show up in my follower list for this social media site, then they approach me about my services.
Look at it logically. If a social media site is bringing you 5,000 visitors a month, for example, but you are still getting very few sales, then I would say that this social media site is not effective for you. Don’t be lured in just by high traffic numbers; you want customers not visitors.
There are also certain demographics that frequent certain sites. Be sure to read my post, Which Social Media Site To Use For Your Business.
As for how long to be on social media each day, I would definitely invest 1 to 2 hours if you can, and use some of the automated social media scheduling programs like HootSuite to make your life easier.
Remember, I do offer a Social Media Plan that will help you maximize your exposure and stay organized.
Every Tuesday I answer your questions, so send one to firstname.lastname@example.org or fill in the form below: