My Marketing Tips for the Week of February 16th – Winter Storm Edition

by Gail Oliver, Online Marketing Consultant

Last week there was so much going on that this week seems a lot quieter (except for the major snowstorm that hit my city today). If you aren’t busy digging out, here are some of my marketing tidbits to consider this week.


More Instagram Advice

Not sure if you read my Instagram tip from last week, but another way to get Instagram to include you on their page (in front of their 137 million followers) is to post a cute animal photo and include the hash tag #WeeklyFluff. Instagram pulls these weekly for their site.

Email Marketing Tip

I bought something online recently, and the next week the store sent me an email that said in the subject line, “Thanks for shopping with us. Here’s a little treat…” Inside was a coupon for 20% off my next purchase. Now, I get a lot of promotional emails, but I have to say that line got my attention because I was curious about what the “treat” was. In other words, it worked so you may want to try something similar with your customer emails.

E-commerce Platform to Consider

If you are not happy with your current e-commerce provider, I was surprised to learn that Ecwid supports over 900,000 shops compared to Shopify’s 200,000. Their pricing is based on the number of products you sell. For example, if you sell less than 100 products, the fee is just $15 a month.

Pantone Color Trends for Fall 2016

This week Pantone announced their 10 Colors for Fall 2016, including mustard yellow and emerald green, so you may want to consider integrating these color selections into your fall collection.

Trending This Week

  • February 17 – National Random Acts of Kindness Day
  • February 18 – National Drink Wine Day
  • February 19 – #FridayReads
  • February 20 – National Love Your Pet Day
  • February 21 – #SundayBrunch
  • February 22 – #MondayMotivation
  • February 23 – National Banana Bread Day

More Links to Click

© 2016 Gail Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

2 thoughts on “My Marketing Tips for the Week of February 16th – Winter Storm Edition”

  1. Great tips. I only have just started to # recently. I found it was good for twitter. I need to develop my Instagram presence – will work on that when I find two minutes. I also like the ‘treat’ email you got. I will try that one. Thanks . Nina – from Etsy. Designed4Doing!

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