People love trends, and the media loves writing about trends. So if you were to do a limited time product (or service), like this ice cream 5-pack from Salt & Straw with flavors that were inspired by the year’s most viral moments, you will likely be able to get some free press.

The ice cream pack was featured on Food Network, Mashable, The Hypebeast and Reddit, so naturally it sold out.

© 2022 Gail Oliver. All rights reserved.