Small Biz Success Tips – Since 2012

Category: SEO (Page 1 of 3)

This Week’s Easy SEO Tip

I have an easy SEO tip for your business. I was on a major retailer’s website recently and I noticed their website sections as the following:

Two of the section headings, “Featured Outfits on TV” and “Jeans and a Going Out Top” struck me as feeling like a search query.

Since your website sections can also come up in Google search results as their own page, does it not make sense to frequently rename your website sections after popular searches that are showing up in your Google Analytic stats, or just based on trending searches in your market segment as a whole?

SEO Example 1

For example, let’s say you’re a travel agent. Go to Google Trends and type in “trip”, “travel” or “vacation” and look at searches for the last 7 days. One breakout search that came up was:

4 Day, 3 Night Las Vegas Vacation Packages with Flight

Therefore, why not make that a section on your website as it is already optimized for Google SEO?

If you feel that the search phrase is still not right for your local market, then narrow the Google Trends searches down by your city or state.

SEO Example 2Easy SEO Tip

Maybe you’re a realtor in New Jersey. Look at the top Google Trends searches for the last 7 days and you will see breakout searches like, “Lake Houses for Sale in New Jersey” and “2 Family Houses for Sale in New Jersey”. Again, make these website sections to improve your local SEO, even if just for the short term.

SEO Example 3

Maybe you sell throw pillows online. In the last seven days, “Lilac Throw Pillows” was a breakout Google search. I am not sure why, but what could it hurt to make it temporarily a shop section and see what happens.

More SEO tips on my blog:

More in my store.

Top Google Shopping Searches Past Week

  • Knee high boots
  • Halloween nail art
  • Claw hair clips
  • Pumpkin spice pedicure
  • Pumpkin spice dog treats
  • Fire & ice theme party decorations
  • Giant Halloween decorations

©2023 Gail Oliver. All rights reserved. This Week’s Easy SEO Tip

February Social Media & Content Marketing Ideas

A helpful way to plan what to post to your social media and your blog in February is to base the content on last year’s most popular searches for the month.

So, to help you out, below are the top Google searches for February 2022, and you can expect similar searches this year:

Black History Month 
  • BHM Quotes
  • Black American Heritage flag
  • Black art museums
  • Black History month quotes
  • Black representation
  • Daily Black History facts
  • Happy Black History month gift
  • How to celebrate BHM?
  • Quotes about the black experience
  • When was BHM first celebrated?
National Signing Day February 1st
  • Do you have to commit on national signing day?
  • What is national signing day?
  • When is national signing day 2022?
Groundhog Day February 2nd
  • Did the groundhog sees its shadow 2022?
  • Groundhog day history
  • Groundhog day origin
  • Groundhog day prediction accuracy
  • How does Groundhog day work?
  • How much does Punxsutawney Phil weigh?
  • What time does Groundhog day start?
Snow Moon February 5th
  • What is special about the snow moon?
  • When is the snow moon?
State of the Union February 7th
  • How long is the state of the union?
  • State of the union memes
  • What time is the state of the union?
  • Where can I watch the state of the union?
Pizza Day February 9th
  • How long is pizza good for in the fridge?
  • How many slices are in a large pizza?
  • How to make pizza dough?
  • How to make pizza sauce?
  • How to reheat pizza in oven?
  • National pizza day deals
Puppy Bowl February 12th
  • How to watch the puppy bowl?
  • What puppies are in the puppy bowl?
  • Who won the puppy bowl?
Superbowl February 12th
  • Appetizers for Superbowl
  • Chicken wing recipes
  • Past Superbowl halftime shows
  • Superbowl kick off time
  • What does 2nd 10 mean in football?
  • What does a flag  mean in football?
  • What does defer mean in football?
  • What does delayed mean in football?
  • What does offside mean in football?
Galentines Day February 13th
  • Galentines day cocktails
  • Galentines day games
  • Galentines day songs
  • Happy galentines day gift
  • Where did galentines day come from?
Valentines Day February 14th
  • Dinosaur Valentine box
  • Easy Valentine box
  • Heart shaped pizza near me
  • Romantic dinner ideas at home for her
  • Valentines cards near me
  • Valentines day gifts for kids
  • Valentines exchange cards near me
  • What to write in a Valentines card
  • Where do they sell flowers near me?
  • Where to buy chocolate covered strawberries?
Singles Awareness Day February 15th
  • All the single ladies gif
  • Happy Valentines day to myself
  • How to be happy alone
  • How to be okay with being alone
  • How to enjoy being alone
  • How to spend Valentine’s Day alone
  • Quotes about being single
  • Songs about being single
NBA All Star Game February 19th
  • How to vote for MVP NBA All Star Game?
  • NBA All Star Game Schedule
  • When and where is NBA All Star Game?
Mardis Gras February 21st
  • Fat Tuesday celebrations near me
  • Fat Tuesday dinner specials near me
  • Gumbo recipe
  • King cake recipe
  • What is a fasnacht donut?
  • What is Mardi Gras?
  • What is Shrove Tuesday?
  • When is Easter?
  • When is Mardi Gras 2022?
  • Where did Mardi Gras originate?
Margarita Day February 22nd
  • Blue Margarita recipe
  • Mangonade Margarita recipe
  • National Margarita Day specials
  • Spicy Margarita recipe
  • Watermelon Margarita recipe
Ash Wednesday February 22nd
  • Is Ash Wednesday a holy day of obligation?
  • What are good things to give up for Lent?
  • What do you say when you get ashes on your head?
  • What is Ash Wednesday?
  • When is Ash Wednesday?
 Womens History Month starts March 1st
  • Frida Kahlo quotes
  • Marie Currie quotes
  • Womens history month books

Be sure to also read: This Search Phrase Skyrockets Every February

social media ideas for AprilTry to use your social media and content marketing to answer these top searched questions and it might bring more traffic to your business! If you need more ideas, check out my downloads 365 Social Media Ideas for 2023 and 365 Blog Post Ideas for 2023.

©2023 Gail Oliver. All rights reserved. February Social Media Content Marketing Ideas

 

Google Trending Searches for October

google trending searches OctoberThe top Google trending searches for October provide inspiring and SEO-optimized ideas for your blog and social media marketing.

Here are some of the top Google Trending searches from last October, which are likely to repeat this year:

  • Corn maze near me
  • Pumpkin patch near me
  • Apple picking near me
  • Haunted hay ride near me
  • Fall rock painting ideas 
  • Fall color map
  • What’s open on indigenous people day?
  • Facts about indigenous people day
  • Indigenous peoples day colors
  • Best Halloween party songs
  • Last minute Halloween DIY costumes
  • Witches brew recipe
  • How to make Diwali lantern at home?
  • How to make Rangoli?
  • Easy pumpkin carving
  • How to celebrate the Dia de los Muertos?
  • How to make tombstones?
  • Candy corn nail designs
  • When is mental health awareness week?
  • How to cope with anxiety?
  • Where to buy anxiety rings?
  • How many wild card games in MLB?
Try This Idea!

One of my favorite marketing ideas that I always recommend to local businesses is to create a one-page flyer that has all of the local fall attractions (such as corn mazes, haunted rides, etc.) and distribute it around the neighborhood, with your business information on the back. I guarantee that people will keep this flyer and put it on their fridge, making it a long-term ad for your business.

Google Trending Searches October

Click to download.

Want More Searches?

Find the other 65 top October Google Trending searches in my Etsy Holiday Planner, along with the top Google Trending searches for November and December.

Read 3 Awesome Holiday Product Ideas on my Instagram today.

More SEO Articles
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 🍂”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

 

 

 

© Gail Oliver 2022. All rights reserved. Google Trending Searches October

Easy Ways to Improve Your Small Business SEO

small business seoAre you looking for ways to improve your small business SEO? Search is still the number one traffic generator for most small businesses, so your SEO strategy should be your first priority.

Small Business SEO Ideas

I have talked many times about how important it is to optimize for search phrases that use prepositions, pronouns, and determiners such as “with” “that” and “for” as this is how people search for products and services.

Product Business SEO Ideas

Let’s say that you sell backpacks. Then you go to Google autocomplete, type in “backpacks with……” and repeat for “for” and “that”. For most product searches, “best” is a popular adjective that you might want to include as well. These are the actual Google searches that fill down:

“With” Searches

  • Backpack with wheels
  • Backpack with laptop compartment
  • Backpack with water bottle pocket
  • Backpack with lunch bag
  • Backpack with shoe compartment

“Best” and “For” Searches

  • Best backpack for travel
  • Best backpack for business travel
  • Best backpack for kindergarten
  • Best backpack for college

“That” Searches

  • Backpacks that open like a suitcase
  • Backpacks that fit in overhead
  • Backpacks that open from the back
  • Backpacks that fit a 16 inch laptop

Not only does this help you see how people are searching, but also what they are searching, which is also ideal for gathering new product ideas.

Service Business SEO Ideas

What if you are selling services as opposed to products. A lot of these same keywords can be used to find the top searches for what you are offering. For example:

“For” Searches

  • Catering service for birthday party
  • Catering service for office
  • Catering service for wedding
  • Catering service for 15 people

“With” Searches

  • Catering service with venue
  • Catering service with price list
  • Catering service with servers
Professional Business SEO Ideas

The same can be said for professionals. “Best” is always popular, along with “who“. For local professionals, “near me” is always a go-to search phrase. i.e. Plumber Near Me (be sure to read this post of mine,Try This Trick to Find a Local Business Idea.

“Best” and “For” Searches

  • Best realtor for selling land
  • Best realtor for rentals
  • Best realtor for bad credit

“Who” Searches

  • Realtors who help find rentals
  • Realtors who sell mobile homes
  • Realtors who specialize in investment properties

So if you want to improve your SEO, try to find popular search phrases using these words. Be sure to visit my Shopify stores for a wide variety of my business & marketing downloads.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.small business seo

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall 🍂”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

More SEO Articles

 

 

 

© Gail Oliver. All rights reserved. Small Business SEO

SEO Tips from the Week’s Top Google Searches

If you need some SEO Tips related to Top Google Searches, one thing I do is regularly scan Google Trends reports. I’m always interested in how people are searching so I can tailor my own SEO to take advantage.seo tips top google searches

It doesn’t matter what type of small business you are, you can tailor the SEO of the products and services you sell AND/OR tailor the title of your business’ blog posts to take advantage of these searches and drive more traffic.

Here’s What to Do

For example, if you’re a realtor with a company blog, you could optimize a blog post for one of the top searches below, such as, “Local Fathers Day Restaurant Specials“. This will drive a lot of local traffic to your blog, who will then end up seeing your business and listings.

Plus, you can update the blog post year after year, and if the post becomes popular enough, you could even charge an ad fee to restaurants to be mentioned. Now it’s making money for you as well!

Top Father’s Day Searches This Week

Today’s Google Trends report gave the top Father’s Day searches from the past week, and, again, these searches can be used for most types of small businesses.

For example, people tend to always search the basics:

  • When is Father’s Day 2022?
  • What to get dad for Father’s Day?
  • What to write in a Father’s Day card?
  • What is Father’s Day?
  • Where to go for Father’s Day?  
  • Fathers day jokes
  • Fathers day poems from wife

Then they will search for gift ideas:

  • Father’s Day gift for grandpa
  • Father’s Day gift for son
  • Father’s Day gift for expecting fathers
  • Father’s Day gift for husband
  • Father’s Day gift for step dad 
  • Last minute Father’s Day gift ideas

They will also get very specific to the “type” of dad:

  • Gifts for dads who like yard work
  • Gifts for dads who like cars
  • Gifts for dads who like to cook
  • Gifts for dads who like to build
  • Gifts for dads who like bourbon 

Other things people will search:

  • Fathers day events near me
  • Fathers day brunch near me
  • Fathers day restaurant specials near me
  • Fathers day reservations

There will always be parallels between these searches and other big shopping occasions, like Mother’s Day, Christmas, Valentine’s Day, etc, so try to optimize for these searches at those times of years as well.

Need Someone to Write Your Blog?

I do write SEO-optimized blog posts relevant to what you sell. Hopefully, even one optimized post will bring you free, qualified and endless traffic for years to come!

Need business or marketing Advice?

Please visit my Shopify and Etsy stores to see my small business marketing products and services.

You can also ask me a question at attentiongetting@gmail.com, follow me on Instagram for additional tips and learn more about me here.

More SEO Articles

©2022 Gail Oliver. All rights reserved. SEO Tips Top Google Searches

Trending “Easter” Searches to Boost Your Social Media This Weekend

TRENDING EASTER SEARCHES GOOGLEIf you want to try and maximize your social media postings the next couple of days, take advantage of these top trending Google searches for the past 24 hours:

  • Easy Easter Desserts” spiked spiked +1,500%
  • Easter Dinner Ideas” is up +600%
  • Restaurants open on Easter” spiked +1,200%
  • “What’s Open on Easter”  is up +550%
  • “How to Hard Boil Eggs for Easter” spiked +1,100%
  • Deviled Eggs Recipe“ is up +700%
  • Easter Bunny Near Me” is up +900%
  • “Easter Bunny Pictures” increased +450%
  • “Best Easter Movies” is up +750%

Read about this Easter Promotional Idea I came up with for a client.

If you need more trending and creative ideas, be sure to checkout my 365 Social Media Ideas and 365 Blog Post Title Ideas.

Source: Google Trends

©2022 Gail Oliver. All rights reserved.

What People Search for on Google in March

what people search in marchWant to know what people search for on Google in March?

I track the top Google searches daily so I can refer to them the next year for various marketing reasons. But these popular searches can help your business too (besides SEO opportunities) including:

  • Inspiration for social media posts
  • Inspiration for blog content
  • Inspiration for promotions
  • Inspiration for products and services

For example, an idea from my 12-Month Marketing Plan for Restaurants (although, any type of business can use this idea) is that every October, the top Google searches are always “fall festivals near me”, “corn mazes near me”, “haunted houses near me”. Therefore, why not create a one-page Local Fall Events Calendar listing these events, but also has your restaurant menu on the other side.

Then place it in local mailboxes, in doors, or hand out on a corner. It’s something people will keep and refer to, and you get relatively cheap advertising for your business. You could even ask these local events to sponsor the flyer, and then it costs you nothing.

So based on last year’s results, here is what people will likely be searching next month:

March Madness (starts March 13th)
  • What is March Madness?
  • Where is March Madness?
  • When is the next March Madness game?
  • When is March Madness over?
  • Who is still in March Madness?
Spring Cleaning
  • Gutter cleaner equipment
  • Tips for organizing your home
  • Deep cleaning house tips
  • How to clean a cast iron skillet?
  • How to clean white shoes?
  • How to clean makeup brushes?
  • How to clean dishwasher?
  • How to clean suede shoes?
  • How to organize kitchen cabinets?
  • How to organize your closet?
  • How to organize a pantry?
  • How to organize your room?
  • How to organize your fridge?
  • DIY carpet cleaner
  • DIY drain cleaner
  • DIY jewelry cleaner
  • DIY oven cleaner
  • DIY window cleaner
St. Patrick’s Day (March 17th)
  • Corned beef and cabbage recipe
  • Colcannon recipe
  • Irish stew recipe
  • Soda bread recipe
  • Reuben sandwich recipe
  • Green food
  • Green beer
  • Green snacks
  • Green candy
  • Patrick’s Day nails
National Puppy Day (March 23rd)
  • How to potty train a puppy?
  • How to crate train a puppy?
  • How to train a puppy?
  • How to cut dog nails?
  • How to clean dog ears?
  • Why does my dog lick me so much?
  • Why does my dog eat poop?
  • Why does my dog stare at me?
  • Why does my dog follow me everywhere?
  • Why does my dog smell like fish?
April Fool’s Day
  • April Fools pranks on kids
  • April Fools pranks on boyfriend
  • Pranks on friends
  • Last-minute April Fools pranks on parents
  • April Fools pranks on teachers

So use these top searches to drive more traffic to your business, through social media post ideas, content marketing, promotions, SEO, products and services.

Keep Reading

© 2022 Gail Oliver. All rights reserved. What People Search for on Google in March.

This Search Phrase Skyrockets Every February

This Search Phrase Skyrockets Every FebruaryWant to know the search phrases that skyrockets every February on Google?

It’s “heart-shaped“.

Top searches last year included heart shaped pizza”, “heart shaped box”, “heart shaped pasta”, “heart shaped purse”, “heart shaped cookie cutter”. 

If you are in the food or restaurant business, and not offering a heart-shaped food, you are missing out on a huge opportunity!

©2022 Gail Oliver. All rights reserved. This Search Phrase Skyrockets Every February

Top Google Trends Searches in November

top google trends searches November google trends Why is it important to know the top Google Trends Searches November? As an online seller it can help you:

  • Determine social media content that might get more engagement;
  • Get ideas for your store blog that you might be able to optimize for SEO and drive more traffic;
  • Identify a hot new product idea or service.

Below is a list of the top Google searches last November, that may give you a heads up for next month. I get a list of the top Google searches today, and it can be a real eye opener as to how people search.

One of the interesting things I noticed for both Black Friday and Cyber Monday trending searches is how people search for these sales for a specific store or a specific product i.e. weighted blanket Black Friday, Amazon Cyber Monday. 

You will also see how many of these trending searches on Google are actual questions. Maybe this is because people are use to asking questions into their phone now.

Anyway, I hope this list of top trending Google searches for November helps your marketing efforts.

Top Google Trends Searches in November 

Top Diwali Searches  
  • How to wish happy Diwali?
  • When does Diwali (current year} start?
  • Do you say ‘happy Diwali’?
  • What is Diwali in India?
  • What is Choti Diwali?
  • How to make a Diwali lantern at home?
  • How to make Rangoli?
  • How to draw Diwali Diya?
  • How to make Diwali decorations?
Top Pumpkin Searches
  • Pumpkin scones recipe
  • Pumpkin bread pudding recipe
  • Pumpkin recycling near me
  • Pumpkin soup recipe
  • Pumpkin pancakes healthy
  • Can dogs have pumpkin pie?
  • How long do pumpkins last?
 Veterans Day (Nov 11th)
  • What is the definition of a veteran?
  • What other countries celebrate veterans day?
  • What is a gold star family?
  • Veterans day {current year} deals
  • How does veterans day differ from memorial day?
  • Are banks open on veterans day?
  • Where can veterans eat free?
  • How to thank a veteran with words?
Top Fall Cocktail Searches
  • Recipe for cranberry cocktail
  • How to make hot buttered rum?
  • Apple cider mimosa ingredients
  • Easy spiked hot chocolate recipe
Top Thanksgiving Searches  
  • When is Thanksgiving?
  • How many days until Thanksgiving?
  • What is Thanksgiving?
  • When was the first Thanksgiving?
  • How long did the first Thanksgiving last?
  • Thanksgiving football games
  • When to thaw out turkey?
  • Best potatoes for mashing?
  • How to draw a turkey?
  • How to make dressing for Thanksgiving?
Black Friday  
  • Black Friday Christmas tree deals
  • Weighted blanket Black Friday
  • Best Buy Black Friday hours
  • Black Friday deals (current year)
  • Why is it called Black Friday?
  • Is there going to be a Black Friday?
Small Business Saturday  
  • When is Small Business Saturday (current year)?
  • Who came up with Small Business Saturday?
  • Small Business Saturday near me
  • Where to shop Small Business Saturday?
Hannukah
  • When is Hanukkah (current year}?
  • What is Hanukkah?
  • How to celebrate Hanukkah?
  • How many days of Hanukkah?
  • When does Hanukkah start in {current year}?
  • Where to buy Hanukkah candles?
  • How many days does Hanukkah last?
  • How many candles for Hanukkah?
  • What do you eat on Hanukkah?
  • Hanukkah recipes
  • Hanukkah desserts
  • Hanukkah donuts near me
  • Jewish bakery near me
  • Jewish deli near me
Cyber Monday  
  • Cyber Monday Apple watch
  • Best Cyber Monday deals (current year)
  • What time does Cyber Monday start?
  • Is there a Cyber Monday in the UK?
  • Amazon Cyber Monday

Want More Ways to Drive Traffic to Your Online Store?

 

 

 

© 2021 Gail Oliver. All rights reserved. Top Google Trends Searches November.

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