Is Your Small Business Offering Customized ServicesIs Your Small Business Offering Customized Services? You should.

The customized market for goods and services is growing as shoppers have particular needs they want filled and the online world seems to be allowing them to do it.

For a small business, this poses a great opportunity if you are looking to expand your revenue opportunities. Instead of guessing what people want, let them tell you.

 

Customized Services for Jewelry

Take Blue Nile for example. They allow you to customize an engagement ring for a much more personal offering. From the setting to the carat to the shape to the setting to the type of metal, you choose everything online and they create it to your specifications.

Customized Services for Fashion

Coco Myles is an online store that lets you design your own dress. Whether it is for a bridesmaid dress, prom dress or special occasion, you choose the top, skirt, material, color and embellishments from a easy-to-use select-and-click visual menu. They even allow returns on custom dresses.

Customized Services for Furniture

The online furniture storeUrban Barn allows you customize the sofa you want. You choose the color, fabric, leg styles, size, configuration, whether you add a sofa bed, etc. Ideal if you have an unusual size room or space to fill.

Customized Services for Shoes

At Shoes of Prey, you can design your own shoes. Being able to choose your color, style and material is a great option especially for people with unusual shoe sizes.

Even if you sell services (such as myself) you can include a listing that lets potential customers outline the exact type of service they need if it is not something you are currently offering.

Allow for the customization of your offerings are a great way to discover potential new products, services and revenue streams that you may not have known about unless you asked.

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I offer a variety of very affordable services for small businesses from one on one consulting to various marketing writing services.

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

Since 2012, I have been selling online including on Shopify, Etsy, Gumroad and on Amazon back in its early years. This, combined with my decades of marketing & business experience means I can advise, mentor as well as come up with creative new ideas for your business. It really does help to talk to someone who is objective to get a new but professional perspective.

I have written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

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