by Gail Oliver, Online Marketing Consultant

As I have said many times, to get press for your Etsy products you have to pitch a story that would incorporate your product, not just pitch the product itself. Editors want a story, so here are two story ideas.

Seasonal Stories

Seasonal stories are always popular. If you have my 2017 Etsy Shop Marketing Plan, then you knew to pitch fall theme stories to blogs around the end of July (May for print media). For example, here are a few fall theme blog posts that just came out this week that promoted some Etsy products:

  • “Pumpkin Spice Latte Candles Are Already Here for All Your Sweet and Spicy Fall Needs” from Time.com.
  • “Pumpkin Spice Highlighter Will Let You Take Your Fall Obsession to a New Level” from Bustle.com.
  • “The Top Fall Jewelry Trends According to Etsy” from Refinery29.com.

By the way, I told you back in 2014 that Pumpkin Spice products are always hot fall editorial for blogs.

“Etsy Finds” Stories

I have also always said to leverage the Etsy name by pitching a story as part of an overall “Etsy Finds” type article. Here are some recent blog posts that did just that:

  • “13 Etsy Wedding Dresses We Love” from Bride.com
  • “The Best Deals from Etsy’s Labor Day Sale” from The Insider
  • “These Disney Princess Blanket Patterns You Can Find on Etsy Will Make You Feel Like Cozy Royalty” from HelloGiggles.

I will caution you. Do not promote a product that has any type of copyright infringement. I have seen many products lately (especially Harry Potter related products) get amazing press and then the listing is shut down within days of that press appearing due to copyright infringement.

Get your holiday gift guide pitches in NOW!

© 2017 Gail Oliver. All rights reserved.