All posts tagged business blogs

How to Get Blogs to Mention Your Products

by G.B. Oliver

★ THIS BLOG POST  WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP

Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic!

My New Blog Lists for Fashion, Wedding & Home Decor

My New Blog Lists for Fashion, Wedding & Home Decor

Blogs range from everything from people writing their opinions on world events or their everyday life, to category-specific, informative blogs, including blogs for fashion, parenting, food, home decor, weddings, sports, entertainment, marketing – you name it.

Now, it is not easy to write a new blog post every day (trust me), so, as a result, bloggers are constantly looking for content. Writing about products they like is one possible content idea on those days when they have reached a blank.

So that is why I just launched a new marketing tool to help you. I’ve released up-to-the-minute blog lists covering Fashion, Wedding and Home Decor (more lists coming out later this week) where I painstakingly researched active blogs (active means they have posted something in the last week), that will take product submissions, if you pitch them a story the right way.

How to Submit to Blogs

Before you pitch your products to any blog, you need to check out their content first, and my list makes it very easy because it is hyperlinked to each blog. So you simply click on the name of the blog and it takes you either to the home page or their online submission form.

Typically, a blog’s editors will detail what they are looking for, and what they are NOT looking for. It is best to read this part and do what they say for the best chance of success.

Also, if they are asking for submissions by email (I include email addresses as well), they will tell you what to put in the subject header of the email. If you don’t follow their instructions, your email won’t get read.

Success Stories

I have a client who took my advice and got her products mentioned on a top fashion blog. As a result, she got hundreds of product views and several sales just in the first few hours that it appeared (this is a good conversion rate, remember not everyone buys right away).

I have another client whose product appeared on a shopping blog, resulting in 330 product views, but more importantly 49 sales, in just a few days. In other words, a 15% conversion rate (which is very good), mostly because it got directly to her target market, and not just to the masses. As an added bonus, her product got pinned to Pinterest from the shopping blog over 200 times. And almost a year later, she is still getting traffic and sales from that blog post.

Want one more reason why it is a good idea to make blogs aware of your shop? Because it has become a big trend for online marketplaces to have popular blogs pick their favorite products and act as guest pinners on Pinterest. Etsy recently did this with the blogs Camille Styles and Daily Candy. Fab.com has profiled favorite product picks from bloggers, as has One Kings Lane.

So, if you are ready to get your products out into the blog world, my new PDFs will help you do just that (just click the links below):

And, as always, my marketing guides will tell you everything you need to do to successfully sell online, including pitching your products to the media. The early reviews have been great! Click here for more information.

PLEASE LIKE this post using the button below and follow my RSS feed to know when new articles are posted.

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© 2013 G.B. Oliver. All rights reserved.

6 Comments
by Attention Getting Marketing on February 12, 2013  •  Permalink
Posted in Getting Publicity, Home
Tagged , , , , , , , , , , , , , , , , , ,

Posted by Attention Getting Marketing on February 12, 2013

http://attention-getting.com/2013/02/12/how-to-get-blogs-to-mention-your-products/

The Importance of Labelling Your Products So Future Buyers Can Find You

by G.B. Oliver

In November we had a family photo taken and one of the primary reasons was to use it as a Christmas card. After we got the card back and I was about to send it out to people, I realized that our wonderful photographer missed out on a great opportunity.

The photo we were using for the card could have easily included a line below, “Photo by Starmark Photography” because I am sure that some of our friends and family are always on the lookout for a good photographer. Free advertising.

How do you make sure that people, who did not buy your product but may see it in a customer’s home, at a wedding, wearing it, etc., know that it’s from your shop? Sometimes when you are a small vendor, you forget to label your work.

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Labels from HobbyTime on Etsy

Ways to Label Your Products

  • If you do greeting cards, or essentially any type of paper product, it is easy to include text on the back, “made by XYZ company”.
  • If you make clothing, hats or scarves, you can easily attach a fabric label.
  • If you make ceramic or wood products, you can imprint your company name on a part of the product that isn’t clearly visible (like the bottom of a vase) but there if people are looking for it.
  • My husband bought this great iPad cover on Fab.com, and luckily the vendor was smart enough to include a label with his company name sewn on the inside flap, because we just remember that we bought it on Fab, not who from.
  • A lot of people sell iPhone covers, where are you putting your label?
  • Sometimes you have to get creative about how to sneak your name in. Maybe if you sell soap or candles, insert a small plastic disc (the size of a quarter) with your name on it into the middle of the bar of soap or candle that will appear when it starts to run down so they know to buy more (and where from!). This is really helpful if the item was given as a gift.

Now some products are not that easy to label, such as jewelry (unless you put a small metal tag on the clasp of a necklace) smaller scale products and edible products. That is when you need to include your business/calling card (please see my post, Why Including Your Business Card is NEVER a Bad Idea).

My point is, are you remembering to label your products? If you haven’t, start now to get that referral business and repeat customers.

Marketing_Ideas_Etsy_Wedding

★ GET ALL MY SECRETS (the ones I don’t put on my blog!) in my new marketing guides that will tell you EVERYTHING you need to do to successfully sell online. Click here for more information.

PLEASE LIKE this post using the button below and follow my RSS feed to know when new articles are posted.

PLEASE SHARE this post on social media using the share button below. Thanks!

© 2013 G.B. Oliver. All rights reserved.

1 Comment
by Attention Getting Marketing on January 30, 2013  •  Permalink
Posted in Home, Marketing 101
Tagged , , , , , , , , , ,

Posted by Attention Getting Marketing on January 30, 2013

http://attention-getting.com/2013/01/30/the-importance-of-labelling-your-products-so-future-buyers-can-find-you/

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