My college-age son has worked at a few golf courses for several summers now. This summer, he wanted a different opportunity to work at some of the top golf course in other parts of the country. The competition is tough, so he needed a killer...
Brilliant St. Patrick’s Day Marketing Idea
February 28, 2025
Today I received a promotional email from a clothing company and the email headline read, “🍀 Get Ready for St. Patty’s Day 🍀” and it was a link to all of their clothing items in the color green. I thought it was brilliant, especially 3...
Free Influencers for Your Small Business
January 14, 2025
I know so much gets made of these so-called social media influencers, people who will take thousands of dollars from you for a mere mention of your product. Most people I know who have tried them, saw no increase in sales. But did you know...
Google Search Trends
November 27, 2024
I want to alert you to a new section on my blog called Google Trends, On this page are the top trending searches for the month, but there are so many ways in which this information can help your small business. I will give you...
3 Key Tips for a Successful Resume in 2025
October 28, 2024
A few years ago, I was a bit surprised when some of my small business clients started asking if I could help craft compelling résumés—for themselves or a family member. Essentially, they were asking me to market them to potential employers. Given my background in...
15 Best Small Business Ideas for 2025
October 8, 2024
It’s time for my best small business ideas 2025 edition. Since 2012, I’ve helped thousands of people start and market their own business, and I can help you too! Before You Start Reading! You’ll want to download my 35-page best-selling Starting a New Business Planner...
Why You Need a Personal Brand
September 23, 2024
Back in the day when I was working in marketing for a large technology firm, our CFO wanted me to write a bio for her, that she could submit for one of those “Top 40 Under 40” local business awards (she got it). These days,...
The Latest Google Trends Provide a Lot of Business Inspiration
August 27, 2024
I follow Google search trends regularly, so I pulled out several that to me, might give a small business a new idea for a product or service. Here are some interesting breakout searches I found in the last month: TOP PRODUCT SEARCHES Barn Jackets Denim...
Which Social Media Sites Are Right for Your Target Market
August 1, 2024
Google released new stats that might surprise you. Below are the most searched social media sites, by generation: Gen Alpha (ages 0 to 11): Instagram Gen Z (ages 12 to 27) : Pinterest Millennials (ages 28 to 43): X / Twitter Gen X (ages 44...
Did you know that “School Supplies Giveaway Near Me” is a top Google search every August? No matter what your business – be it a realtor, online store, travel agent, etc. – if you were to do a school supplies giveaway to your local community,...
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