Attention Getting Marketing

Small Biz Success Tips – Since 2012

Category: 30-SECOND READ (Page 1 of 11)

My 30-second read blog posts give you a quick hit of marketing or small business knowledge.

Super Easy Email Marketing Idea!

April 3, 2024 / / 0 Comments

Want an excuse to email your customers, but they are likely tired of just getting your sales emails?

Well, in case you haven’t heard, there is a solar eclipse happening on Monday and people have a lot of questions as it’s trending like crazy on Google.

Therefore, email your customers reminding them of the date of the eclipse (Monday April 8th) and the best time to see it, based on where you live.

You might also want to give a few tips on how to best look at it, and even answer the most trending question, “Can you drive during an eclipse” (yes, you can).

You can also let them know when the next solar eclipse will be, which for North America will be August 23, 2044.

Keep it short and sweet and always end with your business information, including links to your website and social media pages. Your email subject line should also be something like: 🌓 What to Know about Monday’s Solar Eclipse…

It’s also a great posting idea for your social media sites as well!

 

 

 

©2024 Gail Oliver. All rights reserved. 

Two Marketplaces for Artisans

March 10, 2024 /

Looking for new places to sell online? I have two.

You may or may not know that craft retailer Michaels now has an online marketplace called, MakerPlace, where small businesses can sell everything from jewelry and purses to pet products and furniture.

But another interesting thing Michaels is doing, is offering in-store appearances for artisans to sell their products directly to shoppers, with no commissions on sales. The appearances also allow the sellers to interact face-to-face with customers, get feedback, and take orders for custom items.

The other online marketplace you might not know about is 1800Flowers Marketplace. They have been offering this marketplace for a while now, and any product that would fit in the “gift” category can be sold here. They seem to particularly like food products, garden decor, baby items and bath & body. But keep in mind their commission rate is high, at 25%.

Cool Product Photography Ideas

February 21, 2024 /

I’ve said this many times, doing something different than your competitors is an easy way to stand out. It can be with the products themselves, or your marketing, such as your marketing copy, headlines, ads, even your photos.

I saw these two product photos, one for a barbecue sauce and one for an art print, and they both jumped out to me because they were non-typical. Now, I know that this quirky style doesn’t suit everyone’s brand, but it is a way to get attention. They are also very social media savvy.

Give it a try and do something more atypical with your product photos.

About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Cool Product Photography Ideas

Today’s Hot Marketing Idea

February 14, 2024 /

marketing ideas travel agentsA top trending Google search today is “Where is Malta?” This is because this was the location profiled in last night’s episode of The Bachelor (please don’t ask me how I know this).

Now, if I were a travel agent, I would be all over this, pushing any vacation packages I had to that region, basically striking while the iron is hot.

I would also be a little more forward thinking and see what other locations the show is going to profile in coming weeks. It turns out they will be: Málaga, Spain to visit the ancient cities Marbella and Ronda, then onto Montreal, Quebec, then Jasper, Alberta and finally Tulum, Mexico.

Trust me, these will all be top searches in the coming weeks, so get your social media and content marketing strategy ready.

For more marketing ideas, see my 12-Month Marketing Plan for Travel Agents.

About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Today’s Hot Marketing Idea. 

New Ideas for a Side Hustle for 2024

January 13, 2024 /

all new side hustle ideas 2024Happy 2024!

If you are looking for a side hustle this year, I have a few ideas for you based on recent rising search trends. They all involve going the “consultant” route and using your professional skills to provide services.

The Most In-Demand Consultants for 2024
  1. User Experience Consultant
  2. Medical Legal Consultant
  3. Healthcare Quality Consultant
  4. WordPress Consultant
  5. Human Resources Consultant
  6. Recruitment Consultant
  7. Sleep Consultant
  8. Leasing Consultant
  9. Nursing Consultant

side hustle ideas 2024Most consultants charge anywhere from $100 to $200 an hour, making it ideal for a side hustle, and you can advertise your consulting business on Upwork, Fiverr, and LinkedIn.

About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Side Hustle Ideas 2024.

Try This Super Smart Promotional Idea for Your Small Biz

November 8, 2023 /

I was waiting in line at the drive-thru for a coffee outlet called Tim Horton’s when I saw they were offering this mug that says, “Sorry for what I said before I had my Tim’s”.

 

I thought it was a brilliant way to promote their business. Instead of just putting their name on the cup, they actually made it more clever and interesting, and tied it back to the brand.

For example, let’s say you have a fashion brand. Why not print a t-shirt that says, “Sorry, this is all I have to wear until I go shopping at XYZ” as opposed to just putting your brand name on the shirt.

The point is, you can simply put your business name on a promo item – like pens, mugs, shirts, tote bags, etc. – or you can add something funny or clever that actually speaks to your brand and really get attention.

Another cool promo idea Tim’s had was this glow-in-the-dark Halloween bucket, for kids to take out trick or treating all while advertising their brand at the same time. Any promotional item that is holiday-inspired is always a good idea, and this will get used year after year.

 

If you need more creative marketing ideas, be sure to check out my 12-Month Marketing Plans, or ask me to create a custom marketing plan just for your business. Email me at attentiongetting@gmail.com for details.

©2023 Gail Oliver. All rights reserved.

Awesome Business Idea of the Week

October 15, 2023 /

this weeks awesome business ideaSearches for “Haunted Car Wash Near Me” are up 950% this week on Google. It shows just how popular Halloween has become, and how a seemingly unrelated business can take advantage.

Basically drive-through car washes (the ones where you stay in the car) are hiring actors to dress up and scare patrons as the car makes its way through. They also get to charge a little  more than the traditional car washing fee, and customers are loving it!

It really is a brilliant idea because you have to get your car washed anyway, so why not turn it into a fun Halloween experience. It is also a great way for the car wash to get some free local publicity.

So, is there anything about your business that you can turn into a haunted experience? Why you’re at it, start thinking about Christmas!

Find all kinds of creative marketing inspiration in my Etsy store.

©2023 Gail Oliver. All rights reserved. 

The Hottest Tiktok Trends Right Now

May 30, 2023 /

If you use Tiktok to market your small business, you know that it can be all about trends. Here are some the hottest Tiktok trends right now that your business might be able to benefit your business.

#Cleangirlaesthetic

The clean girl aesthetic covers decor, fashion and beauty, and is all about minimalism and understated sophistication, along with prioritizing your self-care.  Simple, neutral color palettes, pared-down style, but high quality.

#Mermaidcore

The #mermaidcore trend is influenced by the release of the latest Little Mermaid film, and it has to do with fashion, jewelry and makeup involving pearls, ruffles, seashells, low-rise skirts, sequins and sparkles – all in the traditional mermaid color palette of purple, blue and green.

#Whimsigoth

This trend is inspired by any magic or witchy type TV show you watched in the 90s, so it focuses on vintage stars, moon and other celestial decor.

#Railscapes

Railscapes is a hot #decortok trend whereby houseplants line the balusters of your indoor staircase.

#Dopamine

The dopamine #decortok trend is all about decorating with things that are fun and whimsical that gives you a rush of dopamine when you see them.

#Paintedbread

Painted bread is a popular #foodtok that is basically handmade bread, which has been decorated with floral and vine graphics using food coloring and food gel.

#Teabombs

We’ve had hot chocolate bombs and coffee bombs, now tea bombs are the current rage, which are  a mixture of tea and other botanicals inside a dissolvable sugar shell.

#Cottagecheese

This retro health #foodtok is making a comeback with Tiktok users looking for recipes for cottage cheese pasta, cottage cheese ice cream and cottage cheese toast, among other things.

#Vintagecakes

The vintage cakes trend  has Tiktokers showcasing their over-the-top cake creations that are also ultra feminine with rows and rows of sugar pearls, an abundance of edible roses, an overload of piped icing, and just really gaudy, decadent designs.

#Customweddingnapkins

Your #weddingtok #bridaltok trends should include custom or personalized wedding napkins that come with a cute story about the couple or special messages from the bride and groom.

#Packanorderwithme

Many small businesses are packing customer orders on camera, and people seem to respond to this, including their customers excited to see their own purchase getting ready for shipment.

#Dayinthelife

A day in the life video follows a small business owner throughout their day so that the viewer gets some idea of all the tasks and activities involved in what they do. hottest tiktok trends right now

If you need more social media content ideas, be sure to download my 365 Social Media Ideas Calendar.

Also Read: 8 Instagram Reel Ideas and My Favorite Home Office Finds

©2023 Gail Oliver. All rights reserved. Hottest Tiktok Trends Right Now

My Latest Side Hustle Ideas

May 25, 2023 /

I love Google Trends because they give you so many ideas for small businesses and side hustles. Here are a few side hustle ideas I came up with based on some search trends from the last couple of weeks.

Summer Lessons and Teaching Kids

Google is showing that most searched “classes for kids” in the past month are:

  • Art classes
  • Swimming classes
  • Dance classes
  • Cooking classes
  • Coding classes

In my opinion, these could also be offered as private mommy and me or daddy and me classes. Did you know that 56% of all US adults cannot swim well enough to save themselves? If you’re a swim teacher with their own pool, you might want to consider offering private lessons.

If you own a restaurant that is not busy during the day, why not run a cooking class for kids, even if just in the mornings?

If you know how to code, either try to run a coding camp or offer this as tutoring or, again, private lessons.

Sleeping and Dreaming

Both “dream interpretation” and “sleep” are being searched at all-time highs on Google. Therefore, if you have any products or services that will help people improve their sleep, or you have the ability to interpret dreams, these are possible business opportunities.

Wedding Locales

It’s wedding season and Google Trends shows that the most searched wedding venues are below. While you likely do not own botanical gardens or a chateau or a winery, you could consider buying an old barn or farmhouse and turning it into a wedding and event venue.

  • Barn
  • Farmhouse
  • Botanical Gardens
  • Chateau
  • Winery

If you are planning to start a business, be sure to download my Best-Selling How to Start a New Business Planner, that I have on for a special price just for Memorial Day weekend.

Also read: Consider This Billion Dollar Small Business Idea

©2023 Gail Oliver. All rights reserved. Latest Side Hustle Ideas

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