Top Trending Products To Sell Online in 2018

by Gail Oliver, Online Marketing Consultant

Happy new year! Want to know what customers are really looking for in 2018 so that you can be on the forefront of the hot sellers? I did extensive research and discovered over 160 of the hottest “rising” product searches (based on Google Trends) in EVERY product category from decor to pets to gadgets to jewelry.

Below is a sneak peek of 25 of the hot products for 2018, but the COMPLETE list of 160+ hot sellers for 2018 is included for FREE in my February 2018 Etsy Shop Marketing Plan.

25 trending PRODUCTS TO SELL IN 2018:

  • Cactus wall art
  • 5 panel wall art
  • Tiny canvas art
  • Surfboard coffee table
  • Gold desk chair
  • Studded dining chair
  • Rose gold lamp
  • Faux fur rugs
  • Blush throw pillows
  • Rainbow baby clothes
  • Adventure themed nursery decor
  • Mauve weddings
  • Acrylic wedding invitations
  • Hydrangea wedding gown
  • Meghan Markle ring
  • Silk thread necklace
  • Distance bracelets
  • Wax free lip balm
  • LOL surprise bath bomb
  • Velvet wrap dress
  • Real fur scarves
  • Pearl dog collar
  • Hanging cat bed
  • Personalized calendars
  • Personalized shampoo

Again, if you want the COMPLETE list of 160+ Top Trending Products Sell Online 2018 be sure to download my February 2018 Etsy Shop Marketing Plan.

Keep in mind product trends will also be influenced this year by the Pyeong Chang Olympics, the new royal baby in April, the royal wedding in May, and Pantone’s color of the year for 2018, Ultra Violet.

© 2018 Gail Oliver. All rights reserved.

top trending products sell online 2018

Social Media Ideas for January 2018

by Gail Oliver, Online Marketing Consultant

If you like to plan your social media posts in advance (and you should) then it is time to be thinking about January 2018.

Social Media Ideas january 2018

For example, what would your business typically post on January 1st? Happy New Year? This is getting a little old. In these somewhat turbulent times, how about posting #MyHopefor2018 and ask your followers to add their hope in comments.


January is all about winter in most parts of the world, and it is at its best this month (by March we hate it). Therefore, people want to see the beauty of any winter scene be it a frozen lake, snow covered trees or a winter sunset. Add a cool pastel filter and any of these hash tags: #WinterWonderland, #WinterFun, #WinterSun, #Winter2018, #WinterFeels, #WinterReady.

January National Days

I wrote a post a few weeks ago about the popularity of national days on social media, and there will be more than 31 of them again in January. For example, January 24th is #NationalComplimentDay, so why not post something nice about the city you live in (include a hash tag for the city) and see if your fellow citizens also add theirs. 


Regardless of the month, you want to always stay of top of the latest social media trends. If you are an online shop or business, one of the hot trends on social media is #s4s, which stands for “shoutout for shoutout“, whereby you promote another business’ social media account (a non-competitive one) and they do the same for you. Just be sure to include the hash tag and then maybe other businesses will take note and ask to join in.

My January 2018 Social Media Content Calendar gives you creative ideas for every day of the month, saving you valuable time with content ideas that will help your business get seen! Also includes valuable tips, advice and post examples. There is a version for Etsy shops and non-Etsy online stores.



© 2017 Gail Oliver. All rights reserved.

social media ideas january 2018

The Trend of National Days: What National Day is Tomorrow?

by Gail Oliver, Online Marketing Consultant

trend-national-days-national-day-tomorrowFor a few years now, I have been telling you about the growing popularity of “national days” on social media. Some are fun, some are silly and most are popular due to the fact that a major brand typically jumps on board to take advantage of the trending day, making it even more popular on social media (i.e. Starbucks and #nationalcoffeeday).

The Most Popular National Days

If you are using national days to help get visibility for your social media accounts, then you may be curious as to which national days are the most popular. According to Google searches, here is what I found, in order of popularity:

  • #NationalGirlfriendDay (August 1)
  • #NationalBoyfriendDay (October 3)
  • #NationalDogDay (August 26)
  • #NationalDonutDay (June 1)
  • #NationalBestFriendsDay (June 8)
  • #NationalSiblingDay (April 10)
  • #NationalIceCreamDay (3rd Sunday in July)
  • #NationalPuppyDay (March 23)
  • #NationalBeerDay (April 7)
  • #NationalCoffeeDay (October 1)
  • #NationalPancakeDay (March 7)

So if you only feel like jumping on the “national day” content band wagon for a few, these are good ones to go with. By the way, tomorrow, November 28th, you will likely see the hash tag #GivingTuesday trending as it is the national day of giving. The purpose of this day is to celebrate generosity and giving back.

National Days Rising in Popularity

There are also national days that started to get some traction this year and may see more interest this year. The top 5 rising national days (in terms of searches) are:

  • #NationalLipstickDay (July 29)
  • #NationalBurritoDay (1st Thursday in April)
  • #NationalCheeseburgerDay (September 18)
  • #NationalTequilaDay (July 24)
  • #NationalWineDay (May 25)

Stay on top of the most popular and most interesting national days with my January 2018 Social Media Content Calendar, packed with other trending content ideas, social media tips and examples. If you sell on Etsy, you will prefer my Etsy version here.

© 2017 Gail Oliver. All rights reserved.

Cool Ideas for Holiday Gift Bundles

by Gail Oliver, Online Marketing Consultant

cool-ideas-christmas-gift-bundlesEvery Christmas you will see more and more searches for gift sets, gift bundles, gift packs, etc. So I thought I would show you some innovative ideas that will allow you to sell more products at one time and take advantage of these types of searches. Plus, these products are always ideal for getting into holiday editorial.

Christmas Eve Box Set

This is a really creative idea from Mudpie that makes a wonderful gift idea for any young child. Their Christmas Eve Box Set consists of a half pint glass milk bottle with red/white striped straw, “Dear Santa” scroll Christmas list and wooden “Santa STOP HERE!” door hanger. Selling 3 products together always says “value” to a customer.


Again, why sell just one nail polish when you can sell 24, as Ciate is doing with this advent calendar. Advent calendars are popular for all age groups and all types of products, and there is still time to get one together. The peak search time for Advent calendars is November 28th.

Holiday Earring Pack

I was happy to see that one of my clients was jumping on the Christmas gift bundle band wagon with this set of 3 druzy stud earrings in the colors of the season, from Wrenn Jewelry.

So think of Christmas gift bundles in terms of appealing to a specific customer, to a theme, to a color combination and then move them up to your featured products so they are front and center in your shop. Remember, if you sell on Etsy all of the items in your gift bundles must be your own original items. Read the guidelines here.

Are you an Etsy seller who needs help getting those holiday sales? Download my Etsy Shop Marketing Plan for November/December 2017, full of great tactics to try.

© 2017 Gail Oliver. All rights reserved.