This week is a tough one for a lot of online stores because you are busy trying to get orders out in time for Christmas, but you still need to keep visible to ensure those post-Christmas orders. So here is a quick list of what you should be doing this week to promote your online shop:
Marketing To Do List for December 8 to 15
- Comment on and like the current posts on the Facebook pages of Amazon, Etsy and Best Buy.
- Create a Valentine’s theme banner for your shop so it is ready to launch January 1st.
- Send out pitches to relevant blogs for Valentine’s Gift Guide editorial.
- The malls are busy right now so leave cards for your shop on windshields in the parking lot.
- Follow @ on Twitter as she does product profiles for People.com.
- More people are searching on mobile these days, so try running a Google mobile ad, just for one month, to see if traffic increases. It will show up in your stats as m.google.com.
- Respond to any relevant Help a Reporter Out (HARO) media requests, and be sure to follow the reporter(s) on all social media.
- Trending hash tags to capitalize on this week: #NationalBrownieDay (Dec 8), #ChristmasCardDay (Dec 9), #NationalPastryDay (Dec 9), #HumanRightsDay (Dec 10), #PoinsettiaDay (Dec 12), #IceCreamDay (Dec 13), #InternationalChildrensDay (Dec 13), #NationalLemonCupcakeDay (Dec 15), #MondayMorning, #TuesdayTease, #FridayReads, #SaturdayKitchen
Success Story! One of my customers, an adorable jewelry shop called Decadent Minis, grew her Instagram followers to 10,000 in just 3 months using the advice I gave her! What was the advice? Well, you can find it in my e-book, Marketing Ideas for Online Jewelry Shops.
Come back next Tuesday for another week of marketing tasks that will get your shop seen.
© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.