Ideas for Additional Content To Post on Facebook

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail

I’m the owner and designer of a one-of-a-kind handbag and jewelry boutique. I think the three social media platforms I should be on are Instagram, Twitter and Facebook. Facebook is the one that’s stumping me. I don’t want to simply copy + paste across platforms but I’m not sure what additional content I could put on Facebook. I was thinking of making a FB community, because people who buy one-of-a-kind items value exclusivity and may want their own special place to connect. What do you think?

Teneasha

TeespoonBoutique.com

Hi Teneasha,

In terms of a Facebook community page, they are topical in nature so you could start one about a topic such as one-of-a-kind handbags and jewelry. While it is a great way to reach women who indicate a love for fashion in their Facebook profile (because Facebook links community pages from these fields) they are not typically maintained by one person. In fact, if your community page becomes too popular, Facebook then takes over the administration of it. However, if you were the original creator of a successful community page, this is something that gives you some industry credentials.

Now, just in terms of what to post on a community page or your business Facebook page in general, I agree, you should not just post the same content from one social media site to another. The key is to always think about what it is that your customers are interested in and what types of content does well on which sites.

For you, the next few weeks pose a great opportunity because it is New York Fashion Week, followed by all of the international fashion shows, so they will all be trending quite a bit on social media. Therefore, you could repost the best articles from each fashion week, specifically those that focus on handbags and jewelry. Quotes also do really well on Facebook, so post funny or silly quotes that have to do with fashion. Trivia is popular on Facebook, so you can post multiple choice questions about famous designers. Lists also do well, so your list of your 5 favorite style blogs or Instagram accounts. Celebrity articles tend to get liked and shared, so post photo exposés on the purses carried by a certain celebrity each week. Throwback Thursday always trends, therefore you could post images of purses and jewelry from another era.

Good luck!

Better You Go…

Thanks for your support!

 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Tuesday’s Ask Gail: How To Maximize Radio Ad Dollars

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail!!

For my husband’s brokerage business he has traded his services for $7,000 worth of radio advertising.  He was thinking of having them interview him or a recent seller that used his services.  How do you advise we use these radio marketing dollars?

Thanks!

Melissa

BDMConsulting.ca

Hi Melissa,

First of all he was smart to barter. I always recommend small businesses barter their products or services to get any kind of advertising – radio, print, online, in-store, etc.

Since his consulting business involves business coaching, instead of an interview where he is asked general questions about what he does, I think it would be better if he took questions from listeners/small business owners, sort of what I am doing here. It is a good way for him to show his expertise and that is more likely to lead to future business for him. Not sure how far the $7,000 will go, but if he could do a 10-minute Q&A every Friday at the drive home hour, say for the month of September, that might be a good lure for listeners and benefit the radio station as well.

Otherwise, instead of spending the money on ad time (which would also mean you have to create an ad, which can be costly), you could simply ask the radio station to say your company’s name in various sponsorship type announcements. For example, “Today’s weather is brought to you by BDM Consulting. If you need business coaching or are looking to buy or sell a business, visit them at BDMconsulting.ca.” You can sponsor traffic reports, local entertainment news, whatever they have an opening for. This could get your name heard several times a day, and repetition in radio is always a good thing.

I hope that helps!

Gail

Every Tuesday I answer your questions, so send yours to attentiongetting@gmail.com. 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.