“Shop Local” Campaign Ideas for Your Small Business

by Gail Oliver, Small Business Marketing Consultant

With Small Business Saturday coming up again in just two months (November 29th in the United States, but there are movements in other countries as well), there has been a growing momentum over the last few years to encourage consumers to shop and buy locally produced goods.

locally made product shot

As a small business, are you taking advantage of the local movement?

Local customers love to support local business. Everyone has a sense of patriotism and it extends down to the city level. I don’t know how many times I have recommended this to clients. Start gaining a following and customer base locally, then leverage that success to go national, and then once you have national success, go for worldwide sales.

Your local media also loves to support local businesses. For example, two of my Atlanta-based customers, Margaret Vera Designs and All Earz Jewelry, took my advice and pitched stories to their local newspaper, The Atlanta Journal Constitution and got press coverage in their “Made in Atlanta” section of the newspaper, dedicated specifically to supporting local businesses.

Don’t discount your local market. They will be loyal and repeat customers and they will be more likely to recommend you to friends and family. Many popular, name brand companies started with local success, such as Starbucks, and then turned that local success into national and then international success.

3 Shop Local Marketing Tactics You Can Try

  1. Approach your local media, be it your newspaper, TV station, magazines, even radio, and see if they have a regular small business feature. They are probably even starting to think about editorial for Small Business Saturday, so your timing might work out well.
  2. Approach popular local merchants and see if they will try carrying your products in a small section of their store for just one Saturday, entitled, “Support Local Small Business“. Tell them you will bring all of your friends, family and customers to their shop that day. It could result in press for them as well (local shop supports local business).
  3. Add local labels or tags to your products (such as the logo above) so that when you sell at local craft shows or local shops, customers are influenced by the fact that your products are home-grown.

Tell Me What You Think!

What ideas or tactics will you try to get more business from your local market? Tell me in comments.

Need More Marketing Ideas for Small Business Saturday?

I’ll have more ideas of how you can take advantage of the local movement and Small Business Saturday in my October Marketing Insider Report, available October 1st.

GB OliverHaving Trouble Marketing Your Business?

That is normal, you are simply too close to it to be objective. If you would like to know how I would market your business, get my detailed and customized Marketing Game Plan for Your Small Business and start driving your sales today. More details on my Marketing Services page.

© 2014 Gail Oliver. All right reserved.

6 Easy Marketing Ideas for Small Business Saturday

by G.B. Oliver

Small-business-saturday-marketing-ideasSaturday November 30th is Small Business Saturday where consumers are encouraged to buy from local businesses. It was an initiative started by American Express and it always takes place on the Saturday after Black Friday (which is the day after the US Thanksgiving holiday).

Now, while online businesses benefit from Cyber Monday two days later, you can still take advantage of Small Business Saturday with your local market even if you only sell online, with these easy marketing ideas.

(more…)

5 Marketing Ideas for Small Business Saturday

by G.B. Oliver

Saturday November 24th is Small Business Saturday where consumers are encouraged to buy from small local businesses. It was an initiative started by American Express and it always takes place on the Saturday after Black Friday (which is the day after the US Thanksgiving holiday).

marketing ideas small business saturday

Now, while online businesses benefit from Cyber Monday two days later, you can still take advantage of Small Business Saturday with your local market even if you only sell online.

How Online Shops Can Take Advantage of Small Business Saturday

5 Marketing Ideas to Try:

1. If you sell on a site like Etsy or Artfire make sure you have entered your city and state/province in your profile if you haven’t already, as customers can search for shops this way. Maybe even put it in your shop title and description, if just for this Saturday. For your regular website, this is a good opportunity to mention your city somewhere on your main page, again, if only for Small Business Saturday. It reminds visitors as well.

2. Email the editor of your local newspaper (do it this week or you’ll be too late!) asking if there are doing any articles on local companies offering specials for Small Business Saturday and mention a special you will be offering (make it worthwhile, like 30% off today only). Even better if they will consider doing a separate article just on local businesses selling online. Can’t hurt to put the idea in their head!

3. Offer a special just for customers from your city. For example, “Today we are offering 25% off for everyone, and 30% off for customers in the Boston area in support of the Small Business Saturday initiative”.

4. Pair up with a few other online vendors in your city who sell complimentary (but not competing) products and ask that they mention you on their website/online shop if you mention them on yours. Kind of like a blog roll of local shops to check out on Small Business Saturday. Again, you only have to keep this on your site for the week prior to, and the day after Small Business Saturday.

5. And of course fire off some Tweets using the #hash tags #SmallBusinessSaturday, #SmallBizSaturday and #SmallBizSat are the most popular ones, but add your city at the end to get to your local market i.e. #SmallBusinessSaturdayBoston (make sure your Twitter profile lists your city).

 If you think I give good advice on my blog, then you should know that I save the best ideas for getting attention in my E-books, available HERE.

Follow

Get every new post delivered to your Inbox.

Join 1,628 other followers

%d bloggers like this: