When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your products in many ways.
- Helps people visualize how to use your product
- Helps show the perspective of size
- Helps upsell your other products if they are shown in the photo
Take this product photo from the online store, Wisteria:
Why It Works: This photo is for the textual wall art on the left. What I like about it, is that it gives you an idea of how to use the wall art, plus you get a good idea of the actual size (maybe not as big as you initially thought), and it helps upsell the other Wisteria products in the photo, such as the oars, the fish, the mirror, even the table, because it all looks so great together.
You can do this kind of photo for virtually any type of product, from wedding products and vintage items to pet and beauty products.
Even if you just sell one type of product, display them together, as in this photo from One Kings Lane.
Why It Works: If you sell candles, why just promote one candle? Have a photo that shows how a mix of your candles look together. It may be enough to convince a buyer to buy them all because they want to duplicate the look.
If you sell a variety of products, why not show them bundled together as part of a gift basket like this one from One Kings Lane.
Why It Works: You don’t necessarily have to offer the gift basket, but it does make the buyer think about maybe including your product in one, or how buying several of your products would make a great gift.
FINAL WORD: Photos can always sell products, especially with the current popularity of visual social media sites such as Pinterest and Tumblr. Just try to find creative ways to photograph and display your products that will encourage customers to buy more.
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