More Quirky Products That Will Sell

by G.B. Oliver

I love quirky products. To me they show innovation and creativity and are so inspiring in terms of product ideas. Plus, as I’ve said many times, quirky products always sell and always get publicity!

So, I went over to my favorite online shopping site, Outblush – who loves quirky products – and found some of their finds that I think show really creative design.

Kate Spade “Say the Word” Word Search Dish

Word Search Crystal Dish by Kate Spade New York
Word Search Crystal Dish by Kate Spade New York

I love this crystal dish by Kate Spade. There are also matching mugs with crossword patterns as well. It is fun, colorful and conversational, which is perfect when you are using a dish like this to serve to guests.

BFF Pendant Set

Zelda and Becky Play Telephone from Flapper Doodle on Storenvy
Zelda and Becky Play Telephone from Flapper Doodle on Storenvy

Just when you thought there were no more ways to do a BFF necklace (Best Friends Forever), Flapper Doodle on Storenvy comes out with this adorable pendant set. What I love about this is the originality. No heart divided in two that has to fit together or one pendant says “Best” and the other says “Friend”. Instead they really did something fresh and eye catching.

Skeleton Shirt

Skeleton Shirt by Romwe
Skeleton Shirt by Romwe

What I like about this Skeleton shirt from Romwe, is that it is definitely not something you would normally see on a traditional white shirt. Now, it is made to be street fashion, but you could probably get away with wearing it to work on Halloween.

Office Chair Cell Phone Holders

Office Chair Cell Phone Holders from the Lakeside Collection
Office Chair Cell Phone Holders from the Lakeside Collection

Cell phones have created quite the cottage industry, and unusual holders have been one of the most popular products to result. This set of 3 office chair holders from the Lakeside Collection is pretty whimsical if your daughter doesn’t steal them for her Barbies.

Grey Cat iPhone Case

Grey Wool iPhone Case from TokyoInspired on Etsy
Grey Wool iPhone Case from TokyoInspired on Etsy

There are so many creative iPhone cases out there, but you have to love this one from TokyoInspired on Etsy, especially for the cat lady in your life. Really creative design by incorporating the zipper as the mouth and using wool fabric. Love it!

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© 2013 G.B. Oliver. All rights reserved.

Product Design I Love! Anthropologie

by G.B. Oliver

I’ve never understood why people just do copycat products. Granted, it makes business sense (although, not really ethical) to jump on someone’s proven success, but I have to think your success will be short lived if you can’t come up with product ideas on your own. It really isn’t that hard to be an innovator and develop new products. In fact, you can start with the products you currently have. Just step back, take a more objective look, and see how you could take things up a notch to differentiate yourself in a very crowded and competitive online marketplace.

Marketing-tips-small-businessA shop like Anthropologie is a good example. What makes them great is that they take products you’ve seen before, but they add a new twist to make them different from the traditional. For example, wooden letters are everywhere as wall decor, but Anthropologie turned these typical letters into Handpainted Still Life Monograms by making them out of canvas and adding painted murals on them. So now they have become true artwork for your walls.

Product-Marketing-ideasAnother example is their Colorblocked Baguette Board. They took what would be a regular cutting board, dipped the ends in milk paint to add some style and made it out of a much higher quality wood so you can use it as a bread server as well. These are simple twists on everyday products that also repurposes them.

If you want to be successful, you have to offer products that are unique, but still serve a purpose. People love products that are conversation starters. People also like unusual products because they make great gifts for those hard to buy for people. And as I say in my marketing ebooks, quirky always gets publicity! No one is going to write about a plain old cutting board in their magazine, but they will if it is now a stylish baguette server.

FINAL WORD: So don’t just copy someone’s else products. Take a look at a product that is popular and think, how can I make it more feature-rich, more useful, more interesting, more… attention getting.

GB OliverIf you are a small business selling online and you need more marketing advice (I save the best stuff for my ebooks) that will help increase your sales, please see my Ebook Shop for my PDFs, Small Business Marketing Ideas That Work! or ask about my affordable marketing consulting services by filling in the form below.

© 2013 G.B. Oliver. All rights reserved.