About Me

Welcome, I’m Gail!

When I started this blog back in 2012, I was looking to get out of my corporate marketing life. I didn’t mind working long hours and traveling when I was younger, but once I had kids I just couldn’t make it work. My desire was to have a marketing job that I could do at night, after my kids were in bed. Over 10 years later, I’m still at it.

My focus for this blog from the get-go was on small business. I didn’t want to do marketing for large corporate clients because I had already done that, and it tends to be too rigid and too many people to answer to. Small business owners are more open to new ideas, and eager to listen to advice, so it makes for a much happier work experience.

I also I love to see people follow their dreams and work for themselves. After all, this is exactly what I did. But running your own business requires doing a variety of skills, some of which you might not excel in – such as marketing, pricing, product strategy to name a few – and this is where I come in.

I launched my consulting business in 2012, and I have advised thousands of small businesses over the years. It really does help to talk to someone who is objective to get a new, but professional, perspective. The blog is essentially my way of showing clients that I do know what I’m talking about as far as marketing is concerned. I didn’t want to just give the same old tired advice everyone else gives. I wanted to always provide strategic insight that you would actually use, that gets you thinking, along with my creative idea posts.

Me in the News

Mission Statement

To provide small businesses with practical and effective marketing and product strategies so they can successfully launch their new business or take it to the next level.