Marketing I Love: My Favs of the Weeks

by Gail Oliver, Marketing Consultant

When I come across great marketing, I just have to share. Below are my picks for my favorite blog, Instagram, Pinterest and e-commerce sites of the week and why, in what is now to be a regular feature on my blog. I hope they inspire you!

Blog Love

Garance Doré is an artist who started blogging back in 2006. Her blog, Garance Doré, focuses on style, beauty and travel with her personal stories also added into the mix. Visually, the blog is stunning with its use of amazing photography, her own whimsical illustrations and lots of white space,  but it is her ability to post intriguing content (she does have a few contributors) that has gained her large following of readers. As such, she has also been able to turn her blog into a revenue generator with an online store that has affiliate links to products she loves as well as some of her own products for sale. Garance is a great example of how to brand yourself. 

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Instagram Love

My Instagram account of the week is from Natalie Discala of the blog, Oh Travelissima. The photos she posts to her Instagram account are so stylized, engaging and fun, it really makes me feel like I have got to get out of the house more (or maybe I just want her life). Follow her on Instagram, trust me, you will be addicted!

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Pinterest Love

It’s no surprise that Chungah of the food blog, Damn Delicious, has amassed over 220,000 followers on Pinterest. As a blogger and food photographer, she understands the power of both great photography as well as long pins. Her pins are actually too long to show on my blog, but with a combination of using two gorgeous photos, separated by stylish typography displaying the name of the recipe, she really does stand out in your Pinterest feed. She what I mean by checking out her Pinterest boards for yourself. 

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E-Commerce Love

I love the simplicity of the online shop, Jelanié. The top portion of the store is simply a running slide show of beautiful images showing many of her products in use together (a great way to upsell more items). The shop categories are simple and straightforward, and there is a preview of some products right on the home page, with a flyout indicating what is new and the ability to add the item right to your cart. She even draws attention to her blog (which is also wonderful) in an obvious, but subtle way. Love!

Screen shot 2015-03-30 at 10.03.48 AMThat’s all for today. If you have a blog, shop or social media site that you are proud of, let me know in comments … Gail 

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

Monday’s Home Office Inspiration

by Gail Oliver, Marketing Consultant

I know I have a fondness for white washed walls, but I love this home office from the blog Marias Vita Bo, Nothing is better for inspiration than having your desk face a window (mine does) and I love how they kept all the accessories white. The string lights hanging down the side is pretty cool too. I also love how the legs of the chair blend into the color of the floor.

home office ideasBig Announcement! I have been working hard to update my marketing ideas ebooks (as well as write a few new ones) and they will be ready for release later this week. To customers who purchased my marketing ideas ebooks in the last 6 months, you will be getting a copy of the new ebook for free!

Remember to follow my Home Office Inspiration board (and other Pinterest boards) at the link here: Attention Getting on Pinterest and I will follow back!

Weekend Reading List #FridayReads

by Gail Oliver, Marketing Consultant

What to catch up on this weekend, with some great articles from the world of small business.

small business blog roundup

Have a great weekend! Gail 

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Get 90 different marketing ideas and tactics that will get attention for your online shop in April ($10). Download here.

My Small Business Marketing Ideas for April

by Gail Oliver, Small Business Marketing Consultant

If you are on social media a lot, especially sites like Twitter, you have definitely seen trending hash tags such as #NationalPuppyDay (that was Monday) or #NationalCheeseSteakDay (that was yesterday). Now these “national’ days and observances may seem silly but they actually have a lot of marketing potential.

I first wrote about them in my blog post, Is There a National Day of Observance Right for Your Business? A lot of these national days also make up part of my monthly marketing calendar, because they are an opportunity for you to join in the conversation and get your business seen in the process.

national marketing days

National Days for April

So what are some big national days coming up for April? Well, there is pretty much one (sometimes two or three) for every day of the month, but the ones that I think have the most marketing potential are:

  • #NationalChildrensBookDay (April 2nd)
  • #NationalBeerDay (April 7th)
  • #NationalPetDay (April 11th)
  • #NationalJellyBeanDay (April 22nd)
  • #NationalAdoptaShelterPetDay (April 30th)

How to Use National Days to Promote Your Business

It doesn’t have to be anything complicated to take advantage of all the trending these holidays do on social media and in the press. For example, you could simply send out a tweet with the cover of your favorite children’s book from childhood (with the hash tag #NationalChildrensBookDay) and ask people if they love it too, and if so to retweet. Be sure to retweet other people’s choices as well.

Cute animals always do well on social media, so for National Adopt a Shelter Pet Day why not do some good at the same time and go down to your local animal shelter, take a photo of a pet that needs a home, and post it to Instagram asking all of your followers to “like” it.

Other PR & Promotional Opportunities

There is a lot going on in April, with other events and occasions that present opportunities to get press for your business and capitalize on promotional opportunities. Just a few:

  • Opening day for Major League Baseball League (April 6th)
  • Coachella Music Festival (April 10th)
  • Game of Thrones season premiere (April 12th)
  • Earth Day (April 22nd)

This is why you will love my Monthly Marketing Calendar for Online Shops. Besides including everyday marketing ideas and tips to get your business noticed, it also reminds you of these events (and well in advance for some future events) so you can really capitalize on the attention and editorial opportunities they bring.

APRIL ADMy April Marketing Calendar for Online Shops is available here.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

Monday’s Home Office Inspiration

by Gail Oliver, Marketing Consultant

I love today’s home office inspiration, from Vtwonen, because it is so light and feels like Spring.

Home Office Inspiration

Everything is white with just the odds hits of black or color from the florals. And what about that vintage phone?!

“Til tomorrow… Gail 

My April Marketing Calendar for Online Shops

is now available, here.

APRIL AD

Weekend Reading List #FridayReads

by Gail Oliver, Marketing Consultant

With March break keeping me busy this week, I have been away from the blog, but here are some great articles for small business from this past week.

small business blog roundup

 

I’ll be back next week with more helpful marketing advice! Gail 

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I offer every kind of marketing service imaginable for small businesses, even phone consultations where I promise I will get you excited and hopeful about your business again! For more information, just fill in the form below and I will be in touch!

Monday’s Home Office Inspiration

by Gail Oliver, Marketing Consultant

For today’s home office inspiration, from Home-Designing.com, I decided to choose something a little more industrial.

home office ideas

I love the cement walls against the wood desk and floors and the floating stainless steel shelves. Definitely masculine! The overhead lighting is cool, but I think I would need some sort of artwork in this space.

“Til tomorrow… Gail 

Need marketing advice for your small business? Be sure to check out my Marketing Services page for affordable options or email me at attentiongetting@gmail.com to discuss. 

Weekend Reading List #FridayReads

by Gail Oliver, Marketing Consultant

I have been really swamped this week with consultations so I have hadn’t much time to read myself, but here are some great articles for small business from this past week.

small business blog roundup

 

Screen shot 2015-03-06 at 7.00.25 AM

 

 

I’ve been successful helping people grow their business and I can help you too. I offer every kind of marketing service imaginable, even phone consultations where I promise I will get you excited and hopeful about your business again! For more information, just fill in the form below:

4 Ways to Get Reviews & Testimonials for Your Small Business

by Gail Oliver, Marketing Consultant

When customers are looking to purchase from your small business, chances are they will want to read your reviews or get testimonials from your customers. When your business is just starting out that may be hard to do, but here are some tactics to consider that will give instant credibility to your business.

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Various Types of Testimonials

  1. Publicity – I always tell customers to put all (good) press that they get front and center on their site, on their social media pages, and in their copy, because it really does act like a testimonial or endorsement. If a major publication thinks your products are good, why shouldn’t a potential customer? So include sentences like, “As seen in the March issue of Vogue Magazine...” and include a shot of the cover, a link to the article, and any “as seen in” badges the publication may offer.
  2. Making “Lists” – Last year I made a few lists, including “The Top 10 Small Business Blogs to Read in 2014” by American Express Open Forum, the people behind Small Business Saturday, and I can honestly say that I have milked it for all it is worth. There are many lists, particularly local lists that you can apply for and, if you make them, you can then use for credibility. Go to your local Chamber of Commerce website and see if they have any “Small Business Person of the Year” awards or Google something to do with your industry such as “Top Online Indie Home Decor Shops” (a lot of respected websites like “Racked” have lists like this) and then you can use these “shout-outs” as a form of testimonial.
  3. Your Customers – This is an obvious one, but how often do you ask your customers for testimonials? Most happy customers have no problem doing it. I know some businesses hate asking (and I for one am one of those people), but an easy way is to say in your outgoing message to your customers (whether it is in an email, on a note, on an invoice, etc.) “How Did We Do? We value your feedback so that we can always improve upon our products and business, so please leave a comment at …” and then give a link to the feedback form or comment section on your site.
  4. Social Media Notifications – Do you ever read your social media notifications on Twitter, Facebook, etc., to see if anyone said anything nice about your business or products? Personally, I don’t check very often as it is typically people spamming me, but I did the other day and saw a very nice tweet about my services (thank you again, RemoteStylist.com). So I have now included the tweet in the testimonial section of my blog.

That’s all for today. Let me know if these tactics work for you! Gail 

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I’ve helped many small businesses and entrepreneurs grow their business and I can help you too. I offer every kind of marketing service imaginable, even phone consultations where I promise I will get you excited and hopeful about your business again! For more information, just fill in the form below:

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

Monday’s Home Office Inspiration

by Gail Oliver, Marketing Consultation

Even though today’s home office is actually a crafting station (courtesy of the blog, A Beautiful Mess) there were so many cool features I had to include it.

home office ideas

I love how the peg board was painted white and then extends from ceiling to floor. The great thing with peg boards is that they can practically hold anything, and you can constantly change the configuration. This is also a perfect solution if you are in an apartment and don’t want to put a lot of holes in the wall. I also love how the theme is black and white with the odd pops of color. Gorgeous!

Remember to see more inspiring photos on my Pinterest board, Home Office Ideas.

‘Til tomorrow … Gail 

Screen shot 2015-03-06 at 7.00.25 AM

 

 

I’ve been successful helping people grow their business and I can help you too. I offer every kind of marketing service imaginable, even phone consultations where I promise I will get you excited and hopeful about your business again! For more information, just fill in the form below:

 

 

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