by Gail Oliver, Online Marketing Consultant
New clients always ask me how to get in front of their target market and get more customers. One of the problems may be that you don’t know enough about your current customers. Luckily for you, social media has made it very easy for you to find out more about the people who are buying from you (and from your competitors).
Follow Taylor Swift’s Lead
For example, a few weeks back I wrote a post about What Your Business Can Learn from Taylor Swift because she really gets it in that she understands that her fans are her customers. So when she wanted to send some of her die-hard fans Christmas gifts, she went onto their social media pages to learn more about them.
Now, as a business owner, have you done this? Have you tried to learn as much as possible about the people who have already bought from you?
What You Can Learn From Your Customers’ Social Media Pages
It is not as creepy as it sounds, but basically is an exploratory exercise. Someone who has bought from you is likely representative of other people who would buy from you. By checking out their social media pages, be it Facebook, Instagram, Pinterest, etc., you will find out a lot of information about them such as which blogs they read (because maybe they sent out a link to a recent post), what TV shows they watch (because they have liked their fan page) even what stores they shop at (because they posted a photo of a recent purchase).
Tactics to Try
All of this information is really helpful in not only marketing your business, but also in creating future products and services your customers might like. Start by looking at their Facebook posts to see the type of content they have liked and/or shared. Then go to their Pinterest page and see which pins they have repined or liked or what type of boards they have created on what types of subjects. Go to their Twitter profile and see which media outlets they follow, which is really helpful if you are trying to find new places to advertise or get publicity for your business. This is why I always recommend to my customers to follow their customers on social media.
You can also use these same tactics to find out more about the people who are buying from your competitors, as likely their customers are following them on social media.
The more you know about your customers, the better chance you have of not only finding them, but selling to them … Gail
Need help marketing your small business? Get my personalized Marketing Action Plan for your business and see an immediate difference in traffic and sales!
© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED