The Real Reason Your Etsy Shop Isn’t Succeeding

by Gail Oliver, Online Marketing Consultant

One of my favorite books is “The Power of Positive Thinking“, and a quote in the book that always stands out to me is “People are defeated in life not because of lack of ability, but for lack of wholeheartedness“. The same applies to your business. Have you thrown yourself entirely into marketing and promoting your Etsy shop or have you just done it half heartedly? This is likely the reason you are not finding success.

A lot of people come to me for advice and then, for some reason, don’t take the advice or pick and choose parts of the advice. It is almost as if they think that just asking my opinion will somehow change things. No, if things are not working then you HAVE to make changes, sometimes major changes. Remember the definition of insanity is doing the same thing over and over again and expecting different results. It won’t happen.

I know many shops who refuse to invest one dime into marketing and then wonder why they have no customers. You don’t just set up a shop and then sit and wait; you’ll be waiting for a long time. They fear spending any money, but the old adage that you have to spend money to make money is true. Running a $100 Google ad that results in $500 in sales is definitely worthwhile. Spending $200 might get you $1,000 in sales. Now, if the ad brought no sales, then at least you know and can spend your ad dollars somewhere else.

I have clients who just do a little marketing and expect big results. For example, if you sent out 10 pitches trying to get publicity for your shop and none were successful, then send out 100, and try smaller blogs instead of just the most popular ones.

I have some clients who expect to see results of their efforts the very next day, and if they don’t, they freak out and want to give up. Success rarely comes quickly or easily. There is no magic secret. It takes TIME, it takes MONEY and it takes EFFORT to grow your business, and you have to do all three wholeheartedly, not just a little.

This is one of the reasons I came up with my monthly Etsy Marketing Plan because I literally give you a “To Do” list marketing-wise. These are tactics you need to do every day and every month in order to get your shop seen. Yes, you will have to invest some money and some time and some effort but it is the only way to see results. Otherwise, expect to have another year like this year.

So here is my message for 2017: If you want your shop to be successful you HAVE to amp up your marketing. No more half hearted efforts, you have to really go for it, take risks, spend money (wisely) and get loud about your business.

Try my Etsy Shop Marketing Plan. This month there are over 70 tactics to try including a full social media plan with posting ideas for each day of December. It is just $7, so if you are hesitating on even spending $7 to help your Etsy shop, you may be one of the people I am talking about above.

Look for my all-new 2017 Marketing Plan and 2017 Social Media Plan on sale December 15th that will help put your Etsy Shop on the path to success in 2017!

© 2016 Gail Oliver. All rights reserved.

5 Etsy Shop Marketing Tips for December

by Gail Oliver, Online Marketing Consultant

You may be busy filling Christmas orders, but don’t forget you always need to be marketing and promoting your Etsy shop, especially to avoid the upcoming January lull. So today, I am giving 5 hot tips from my December Etsy Shop Marketing Plan

etsy-marketing-tips-december

5 Etsy Shop Marketing Tips for December

  1. Everyone will be on Instagram on Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day posting photos so it’s a good time to run an Instagram ad for your shop, advertising gifts people may have wanted to get but didn’t get for Christmas. In Canada and the UK, it’s called a Boxing Day sale.
  2. If you sell wedding products, you need to run a Google, Facebook, Instagram and/or Pinterest ad for your shop starting Christmas Day and running for the next 10 days as 70% of all engagements happen on Christmas Eve and New Year’s Eve.
  3. At mid to end of December, you will want to start sending product submissions to blogs that your target market reads for inclusion in their Valentine’s gift guides.
  4. Pantone is announcing their Color of the Year later this week so make sure to capitalize on the social media buzz it generates posting any products you have in the color or products from other non-competitive shops (in hopes they return the favor). Also, pitch to the Etsy editors any products you have in the color as they will likely be writing about it as well.
  5. Create an after Christmas product bundle to get rid of any overstock, out-of-date, poor selling or seasonal items.

december-etsy-shop-marketing-planGet the rest of the promotional ideas and tactics in this month’s Etsy Shop Marketing Plan, including a full social media plan with posting ideas for each day of December! Download today, just $7!

BONUS: Share today’s post on social media, let me know at attentiongetting@gmail.com and I will send you a Valentine’s Gift Guide media contact to submit to this month!

© 2016 Gail Oliver. All rights reserved.

Top Searches on Social Media Thanksgiving Week

by Gail Oliver, Online Marketing Consultant

Thanksgiving is a very big week on social media in the United States. If you are using social media to promote your online shop, remember, you do not always want to just post your products. It is really not the best way to get seen. Instead, you want to post content people on social media are looking for or care about, to inadvertently get your shop noticed.

top-searches-on-social-media-thanksgiving-week

Here is the type of content people are currently searching on and will for the next few days (BEFORE Black Friday hits) on the various social media sites, as well as on Google and Yahoo. Use this information wisely when thinking about what to post from now until Thursday:

Top Facebook Searches

  • Thanksgiving pictures
  • Thanksgiving quotes

Top Pinterest Searches

  • Thanksgiving recipes
  • Thanksgiving decorations
  • Thanksgiving desserts
  • Thanksgiving crafts

Top Twitter Searches

  • #ThanksgivingWeek
  • #ThanksgivingCountdown
  • #ThanksgivingFootball
  • #ThanksgivingDayParade

Top Instagram Searches

(Instagram will be most active on the day before and the day of)

  • #ThanksgivingEve
  • #ThanksgivingDinner
  • #ThanksgivingSelfie
  • #Thanksgiving2016

Top YouTube Searches

  • Thanksgiving songs
  • Thanksgiving music
  • Thanksgiving turkey

Top Google Searches

  • Thanksgiving football 2016
  • Thanksgiving food
  • Macys Thanksgiving Day parade
  • The First Thanksgiving
  • Thanksgiving games
  • Thanksgiving side dishes
  • How to cook a turkey

Top Yahoo Searches

As a little bonus, I thought I would mention that Yahoo has added a daily Holiday Search List. Here is what people are searching for today (it changes hourly):

  • Ski bags
  • Christmas tablecloths
  • Pandora bracelets
  • Star Wars gifts
  • Exercise equipment
  • Wireless speakers
  • Personalized aprons

So try to engage on social media over the next few days, rather than just sell, and see if it helps your Black Friday sales. Happy Holidays!

december-etsy-calendar-coverMy December Marketing Plan for Etsy Shops is on sale now. If you are having trouble driving traffic and promoting your Etsy shop, this easy to follow plan (includes a social media to do list) is for you!

© 2016 Gail Oliver. All rights reserved.

How Your Online Store Can Take Advantage of Singles Day

by Gail Oliver, Online Marketing Consultant

This Friday November 11th is Singles Day, so when you start to see trending hashtags on social media such as #Double11 or #SinglesDay you’ll know why.

how-your-online-shop-can-take-advantage-of-singles-day

 

In 2009, Chinese e-commerce giant Alibaba decided to capitalize on “Singles Day” also known as Guanggun Jie or Double 11 Day. This is a day when single people are encouraged to buy gifts for themselves, and last year it brought in $18.8 billion in sales in just one day for Alibaba.

It is a bigger sales day than Black Friday or Cyber Monday and it always takes place on November 11 (hence the double 11), however, this year Alibaba announced that Singles Day will last 24 days until December 6th. During this time Alibaba encourages its sellers to offer amazing deals.

This is typically a China-only event, however, there is no reason why your online store cannot try to take advantage of the hype and run your own Singles Day special.

Just to give you a few tips, last year, most Singles Day sales occurred in the first hour, so midnight in China is noon EST on November 10th. As such, trending will start earlier than expected, so be sure to make sure your special offers start prior to this day and time.

Also, 72% of all purchase on Singles Day last year were by mobile, so if you are running any Facebook, Instagram or Google ads, you will want to make sure to activate the mobile ad option.

There will be lots of media hype that you can try to take advantage of, therefore if you do have a Singles Day sale that was particularly successful for you, pass that information along to business bloggers and reporters who will likely be writing about the phenomenon. Even put a pitch out on Wednesday to any bloggers who might be writing articles such as “Online Shops Offering Singles Day Promotions“.

In terms of Google searches, people will likely be searching on Singles Day, Singles Day 2016, Singles Day USA and Double 11 Sales Day. 

There are a lot of consumers out there who have been patiently waiting for Black Friday, therefore an earlier Singles Day sale may be exactly what they want.

Make This Your Best Holiday Selling Season Yet!

online-november-coverMy November Marketing
Plan for Online Shops
(I also have one for Etsy Shops here) will help you drive traffic and sales at your shop this month with easy daily tactics that work! Just $7!

© 2016 Gail Oliver. All rights reserved.

Is Your Online Shop Capitalizing on the US Election?

by Gail Oliver, Online Marketing Consultant

At the last US presidential debate when the phrases “nasty woman” and “bad hombre” starting trending on Twitter, you just had to know that savvy entrepreneurs were on it.

is-your-online-shop-capitalizing-on-the-us-election

In a matter of hours many stores, including Etsy shops, had t-shirts, mugs, onesies, pins and more items emblazoned with the sayings to capitalize on the social media buzz. Then, of course, the press gets involved (because they always want to write about trends) and the next thing you know these products were being featured on Buzzfeed, Huffington Post, PopSugar, Forbes and Fast Company, driving crazy sales at all of these shops.

There is another opportunity coming. Quick thinking entrepreneurs are already getting their products ready for both a Clinton victory and a Trump victory, not waiting for the actual outcome, so that they are first to market.

Now, if Hillary Clinton is elected it will be history making as she will be the first female president of the United States. Therefore, you may see a lot of items with quotes proclaiming a victory for women or other sayings along the lines of “girl power”. I would also listen closely to her acceptance speech for that key phrase that the press will jump on.

If Donald Trump wins, again, pay attention to his acceptance speech because I am sure there will be lots of interesting and quotable buzz words in there.

Given that it has been a contentious election, you may also see items with slogans and sayings trying to create unity among Americans and restore a sense of peace and calm.

It’s up to you whether you feel these types of products are right for your brand; I just point out opportunities when I see them.

But the way, the current World Series is also a pretty good sales opportunity. Major League Baseball has trademarked all use of actual team logos, but you can come up with your own slogans and sayings that show city pride and the breaking of a long losing streak, since both teams haven’t won in decades. Vintage Chicago Cubs and Cleveland Indians items are also seeing more searches on Etsy right now.

My November Marketing Plan

online-november-coverMy November Marketing
Plan for Online Shops
(and one for Etsy Shops) continues to win rave reviews from sellers as their go-to plan for driving traffic and sales. If you are unsure what it’s all about, just email me at attentiongetting@gmail.com and I will send you October’s for free so you can see for yourself.

© 2016 Gail Oliver. All rights reserved.

Creative Packaging Inserts That Will Get Repeat Sales

by Gail Oliver, Online Marketing Consultant

I imagine most of you are gearing up for the busy holiday selling season and you want to maximize sales as much as possible. But what you also want to be doing, is getting the people who buy from you for Christmas gifts, to come back and buy from you for Valentine’s and Mother’s Day, the other two big gifting holidays.

creative-packaging-inserts-for-repeat-sales

Therefore, I want you to think about including an insert in each package that you send out to a customer. Sure, you can include your business cards or a coupon, but I want you to include something that the customer will keep, maybe even put on a wall, their desk, the fridge, etc., so that they will remember your shop.

Some Creative Ideas for Package Inserts

  • If you sell kid’s products include a blank Christmas theme coloring sheet for the kids.
  • If you sell travel related products, include a “What to Pack” travel checklist.
  • If you sell home decor include a list of “Top 10 White Paint Shades“.
  • If you sell literary-related products, include a list of “10 Classic Books to Read in 2017″.
  • If you sell food or kitchen products, include a Christmas recipe.
  • If you sell beauty products, include a make-up tutorial printout.
  • If you sell fashion, include a “How to Do Laundry” printout.
  • If you sell fitness products, include a printout of yoga poses.

Other Ideas

  • A blank checklist that says, “My Resolutions for 2017“.
  • 2017 monthly calendar pages.
  • An inspirational quote typography print.

All of these items are very simple to create using sites like Canva, Creative Market or your own graphic design skills. Now, for this to work, you have to make sure that your shop name and url are at the bottom of the insert.The key is that customers like getting “extras” in the package and if you can use them as marketing collateral, why not?

My November Marketing Plan is Out!

online-november-coverMy November Marketing
Plan for Online Shops
(or Etsy Shops) is out now and it’s a good one! I have packed it full of exclusive tips and insider secrets (that I don’t give on the blog), plus I am offering it for a special price of $7 because it is the last monthly plan before I switch over to a 12-month plan and promotional calendar that I will be offering starting December 1st, so stay tuned!

 

How Offering Weekly Specials Can Increase Your Sales

by Gail Oliver, Online Marketing Consultant

When I was working in the head office of a major grocery store chain I remember the president asking one of the store managers how sales were going and his response was, “The only thing that sells well are the specials”.

how-offering-weekly-special-can-increase-your-sales

So, if your sales are hurting, have you thought about adopting the grocery store model of offering weekly specials? Now I don’t mean a weekly special across your whole shop, that would defeat the purpose. I mean just a few select products that are “on special” that particular week.

“On special” is little different from something being “on sale”. When something is “on sale”, it makes it sound like it has been permanently reduced in price. Therefore, unless there is a limited stock available, customers still don’t see the urgency to buy, and may wait to see if the price goes down further.

A “special offer” makes it sound like it is just for a limited time and it doesn’t always have to be just a price reduction. It can be a free gift, free shipping, free personalization or a free service.

Some Examples of Weekly Special Offers:

  • The Body Shop likes to offer specials such as, “Get any 3 Mini Body Butters for $10 ($18 value)” or “Complimentary Body Butter with your $60+ Purchase”. 
  • Old Navy likes to offer specials such as, “This Week Only $15 Dresses”
  • J. Crew likes to offer specials such as, “30% off all jewelry” (in other words, just a particular shop section is on special).
  • Payless Shoes is known for their BOGO special, “Buy One, Get One Half Off” that they only offer every now and then.

Plus, if your customers see that you make a habit of offering weekly specials, like the grocery stores do, they may be more likely to check back with your store more often to see what the special is this week. Offering weekly specials will not only potentially increase your sales, but also your return customer business, so give it a try.

My Weekly Special!

october-online-coverAs we are already half way through the month, my October Marketing
Plan for Online Shops
(or Etsy Shops) is on special for $7 (regular $12) but only until October 20th when November’s Plan
comes out.