Weekend Reading List #FridayReads

by Gail Oliver, Marketing Consultant

WEEKEND READING LIST

Let’s hope this isn’t another cold, winter weekend. Here are some interesting articles from the past week. Enjoy!

Be sure to retweet with the hash tag #FridayReads.

Have a wonderful weekend! … Gail

March Etsy cover Need Marketing Ideas for Your Small Business?

Want all new, creative ways to get your business seen every day? Then get my March Marketing Calendar. Need even more creative ideas? Download my Ebook, 101 All-Original, Super Creative Promotional Ideas.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

 

Quirky Promotional Ideas That Get Attention for Your Small Business

by Gail Oliver, Marketing Consultant

Time for some creativity! Last week the International Culinary Center in New York City recreated 10 of the most iconic Oscar dresses from the last several years in the form of decadent cookies (yes, that is a cookie on the right in the photo below). This idea of theirs got coverage by every major news outlet from USA Today to ABC News because it was timely (the Oscars were in the news) and it was quirky. The media is always looking for these types of stories and it can really help to get attention for your small business if you come up with the right idea.

killer promotional ideas

Promotional Ideas That Get Attention

When I was doing a consultation for an outdoor garden center last year, they were looking for ways to get more traffic to their business, which was not really near any main streets of traffic. I came up with an idea for them to make a giant topiary of a bunny, place it at the entrance of the business and publicize it as a great Easter photo opportunity for families (for free). This idea works in so many ways:

  • It relates back to what they sell
  • They were trying to get more families to visit the center
  • A giant bunny will get the attention of drivers passing by
  • It will definitely get them press coverage

Upcoming Events To Use for Press

So capitalizing on popular events and holidays like the Oscars and Easter is not a new idea, but you do need to come up with a novel approach to make it newsworthy. Here are some other upcoming events in the next 2 months that have great PR potential:

  • Disney’s Cinderella movie (March 13th)
  • St. Patrick’s Day (March 17th)
  • First Day of Spring (March 20th)
  • Mad Men Final Season Premiere (April 5th)
  • Coachella Music Festival (April 10 – 12, 17-19)
  • Earth Day (April 22nd)

Social Media Events To Use for Press

It seems like there is a national day for everything, but these types of events (although some are silly) do trend big on social media:

  • National Oreo Cookie Day (March 6th)
  • National Pi (3.14) Day (March 14th)
  • National Mom and Pop Business Owners Day (March 29th)
  • National Beer Day (April 7th)
  • National Pet Day (April 11th)
  • National Talk Like Shakespeare Day (April 23rd)

March Etsy coverNeed More Promotional Ideas?

Need to keep on top of popular promo events and publicity opportunities? Then get my March Marketing Calendar where I cover all of the above and more. Need more creative ideas? Download my Ebook, 101 All-Original, Super Creative Promotional Ideas.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

 

 

Monday’s Home Office Inspiration

by Gail Oliver, Marketing Consultant

I saw this workspace on a beautiful blog called, Scandinavian | Long Song, and loved the black and white simplicity of the space.

Home office ideas 1

The wire grid is pretty awesome for holding items, and that pencil holder literally looks like an oil paint can. The chair has a very cool retro feel with a touch of blue. Love it!

Check back tomorrow for a new advice post … Gail.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

 

Weekend Reading List #FridayReads

by Gail Oliver, Marketing Consultant

WEEKEND READING LIST

Is it me or are the weeks flying by? Here is some news you need to know from the past week. Enjoy!

Be sure to retweet with the hash tag #FridayReads.

Have a great weekend! … Gail.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

An Easy Way for Your Small Business To Make More Money

by Gail Oliver, Marketing Consultant

Back in the fall when I was on vacation in Vermont, we went to a local restaurant for breakfast that all the tourists go to. Since I am always on the hunt for clever marketing ideas, I was impressed to see that the coffee mugs the restaurant was using all had ads on them for other local businesses that would be of interest to tourists. Pretty smart. The restaurant sells ad space on their mugs as an additional source of revenue and other local businesses get directly in front of their target market.

Screen shot 2015-02-18 at 12.17.10 PM

When I was at a popular indoor water park resort this past weekend (I really don’t travel that often) I was looking around and saw so many opportunities for the resort to sell some untapped ad space – on the white towels they hand out, on the giant refillable beverage mugs they were selling, to even putting peel off ads onto the rental locker doors (they really should hire me). So many great advertising opportunities for local businesses that want to get in front of tourists, not to mention more money for the resort.

So, have you thought about how your small business can earn additional revenue by offering advertising and promotional opportunities for other businesses?

Advertising Opportunities Your Business Can Offer

Are you a bricks and mortar business of some kind that gets lots of traffic? Look around to see what potential ad space you have. Bars are a great example, as beer companies put their logos on everything from lit wall signs to coasters to bottle openers. This is space you can sell (or at least get another business to supply for you, saving you money).

Some other ideas:

  • Maybe you are a restaurant that caters to students. You could put out table cards that advertise a local teen clothing shop.
  • Maybe you are a popular coffee shop frequented by small business owners. Ask a local graphic design firm if they want to advertise on the face of a giant wall clock that hangs in the shop.
  • Maybe you are a dentist with a large kid clientele. Ask a local store that sells kids products if they wish to advertise on the bag that holds the new toothbrush and floss handed out to each patient.

Only have an online business? Create a free download that has advertisers, such as a calendar. Offer to include business cards in packages you ship out to customers. The point is, get creative and you can make more money!

Screen shot 2015-02-17 at 1.56.43 PMMe in the Press!

I am quoted in the March issue of Success Magazine, an article entitled “All-You-Can-Eat-Marketing“, on newsstands now. Check it out! 

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED.

Home Office Inspiration

by Gail Oliver, Marketing Consultant

Today’s home office inspiration is vintage rustic chic at its best. I love the two metals desks with wood tops pushed together to make a large L-shaped desk. And what about that hanging bird cage light fixture? I have a client that sells them, 7M Woodworking. You just can’t go wrong with galvanized metal and barn wood mixed together!

Home Office Inspiration

Be sure to follow me on Pinterest to see more of my home office inspiration … ’til tomorrow Gail 

attentiongetting_marketing_graphicNeed Some Out of the Box Marketing Ideas?

Whether you’re marketing a business, a product, or yourself, you will love my wide range of marketing services, designed to give you original, super creative ways to get more customers and more attention! More information here.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

Weekend Reading List

by Gail Oliver, Marketing Consultant

WEEKEND READING LIST

All the news and information you need to know from the past week. Enjoy!

When retweeting, use the popular hash tag #FridayReads.

Have a great weekend! … Gail.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

Marketing Dos and Don’ts from Last Night’s Celebrity Apprentice

by Gail Oliver, Marketing Consultant

The Celebrity Apprentice is wrapping up so this is my last post on the topic. The task the final two teams were given was to produce a 90-second commercial, as well as sell vacation packages, for Universal Orlando Resort. We won’t know what they do until next week, but here is my advice is you are planning to do a commercial or advertisement for your small business.

Screen shot 2015-01-05 at 10.03.46 AM

Identify What Your Target Market Wants

Whenever you are planning a commercial or ad, you first have to do a “needs assessment” of your target market. Google auto-complete is always a good way to start.

I am going to start with a broad search, just for Florida vacation packages. I need to find out what people are looking for when they search this, so I can target those needs in my ad. So, start by typing in the Google search box, “Florida Vacation Packages” and you get:

  • Florida Vacation Packages all inclusive
  • Florida Vacation Packages for families
  • Florida Vacation Packages cheap

I now want to know what people, who are thinking about going specifically to Universal Studios in Orlando, are most interested in. So when I search, “Universal Studios Orlando”, the top searches are:

  • Universal Studios Orlando Rides
  • Universal Studios Orlando Harry Potter

Drill Down Searches to Get the Specifics

Let’s drill down even further and take the last two searches. When I search “Universal Studios Orlando Rides”, the top searches are:

  • Universal Studios Islands of Adventure
  • Universal Studios Transformers the Ride
  • Universal Studios Rides for Kids

When I search for “Universal Studios Harry Potter“, the top searches are:

  • Universal Studios Harry Potter Rides
  • Universal Studios Harry Potter Expansion
  • Universal Studios Harry Potter Diagon Alley
  • Universal Studios Harry Potter Store

Therefore, in my opinion, the winning team will be the one’s whose commercial emphasizes that the packages are all-inclusive (i.e. lodging, food, park tickets), that they will offer fun for the whole family and that they are affordable. The commercial will also show the Transformer ride, the rides in Islands of Adventure, as well as the Harry Potter rides, the store and Diagon Alley, and how all of this is included in the all-inclusive package.

In conclusion, when doing any type of marketing for your business, don’t guess what your customers are looking for, when Google will tell you exactly what they want.

Thanks for reading! … Gail 

arrowNeed Marketing Advice? Check out my Small Business Consult, here.
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© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED.

 

 

 

 

Monday’s Home Office Inspiration

by Gail Oliver, Marketing Consultant

I love today’s home office inspiration photo, because the walls are actually a dark green color called Carriage Green by Farrow & Ball.

home-office-inspiration

I also love how the artwork goes right up to the molding. Not sure if the desk is big enough for my liking, but I love the mix of the wood with the chrome bookcase. Plus, the desk top has some sort of reflective material. Follow me on Pinterest to see more of my home office inspiration.

Check back tomorrow for my Celebrity Apprentice marketing blog post … Gail 

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

Weekend Reading List

by Gail Oliver, Marketing Consultant

WEEKEND READING LIST

The news and information small businesses need to know from the past week. Enjoy!

Be sure to Tweet out using the widely searched hash tag #FridayReads.

Have a great weekend! … Gail.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED

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