Right now, every online shop I visit has the same old, broad-based categories – Mother’s Day Gifts, Grad Gifts, Easter Dresses…boring! When you have a potential buyer on your shop’s landing page, try to narrow in on their specific wants and needs and you may find you sell more.
I love the shop sections One Kings Lane comes up with so shoppers can narrow in on their specific decorating needs:
ModCloth also does a good job of helping shoppers find quickly what they are looking for, either by current fad or the decade they prefer for their vintage line:
What I love about Art.com, is something that I have always recommended. You have to show people how to use your products. On their landing page, they have 5 different shop sections that focus on where or how you want to display the art. Very original!
Some Niche & Trendy Shop Category Suggestions:
You want shop sections that relate to current events or trends to capitalize on searches, as well as shop sections that help drill down to what your customers are really looking for.
- Music Festival Fashion
- Mad Men Style
- Beach Vacation Necessities
- Mothers Day Gifts for the Gardening Mom
- Graduation Gifts for Nurses
- Art Prints for a Minimalist Decor
- Anti-aging Cream for Sensitive Skin
Need Ideas Specifically for your Small Business? I can create a customized Marketing Action Plan just for you, see below. G.B. ⤵
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