Creative Signage Ideas to Draw Attention to Your Small Business

by Gail Oliver, Marketing Consultant

I was watching an old Shark Tank episode last night, and it featured a pitch by a company that sells sign waving machines. So instead of hiring people to stand at the side of the road waving a sign for your business (if you are having a sale or special event), this is actually an automated spinning sign that does just that.

Screen shot 2014-11-19 at 2.18.09 PMFour of the sharks were quickly out, but shark Lori Greiner made an offer because she felt the moving signs would be great for lagging retail stores. Then the four other sharks changed their mind, suddenly seeing its potential for eye-catching signage at open houses (real estate), sporting events, and more.

While I personally like it when companies think outside the box and try something new with an old medium, I do worry that once the novelty wears off, sign waving machines may join the balloons, flags, air dancers, giant inflatables, and people in costumes that also try to attention the attention of passersbys.

But it did get me thinking about a business’ signage and whether your signage is effectively getting you noticed.

Is Your Business Signage Effective?

Here are  some questions that you need to answer “yes” to, if you really want to have effective signage:

  • Is your sign visible from the road?
  • Is it readable from the road?
  • Is it well-lit at night?
  • Do you have signage on top of the building?
  • Does your signage project out from the building as well?
  • Do you have signage or text on your windows?
  • Do you use your business’ landscaping to display additional signage?
  • Do you use sidewalk sandwich board signs?
  • Do you use neon signs?
  • Do you have an awning with signage?

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Some Creative Ideas for Signage

If permitted by the by-laws where your business is located, here are some creative signage ideas to consider:

  • Try putting signage down the road from your business, to create anticipation i.e. Sunflower Cafe, just 60 feet ahead
  • Add seasonal and holiday decor to your regular signage, such as a garland or wreath
  • Add a probe light or blinking light to signage to garner attention at night
  • Consider having parts of your sign move, such as a hand waving
  • Consider a video screen as signage (think Times Square in New York) that can constantly change
  • Consider signage that has a digital display below for company announcements, the time and the weather
  • In the warmer months, carve your business’ name into a hedge or the grass

Don’t just put up a sign. Think of new ways to really draw attention to your business.

Hope you liked today’s post! …. ’til next time, Gail 

GB OliverNeed Help Getting the Word Out About Your Small Business?

I would love to help your small business. Please see my Marketing Services page for a list of options, email me atattentiongetting@gmail.com or fill in the form below to discuss how I can advise your small business.

© 2012-2014 Gail Oliver. All rights reserved.

 
 

Don’t Make This Common Marketing Mistake

by Gail Oliver, Marketing Consultant

When I was working for a software company, way back when, we hired a new CEO. The new CEO decided he wanted to make his mark on the company so he came to me, the Marketing Director, and said his first order of business was that he wanted to change the company logo. The company had a zillion other problems, but somehow he felt that changing the logo would make a huge difference. I convinced him it wouldn’t, because it was just change for the sake of change.

marketing mistakes

Change Only What is Not Working

This is how you know the difference between a true marketing professional and someone who really doesn’t know what they are doing. Changing a logo is bad for so many reasons not to mention the expense involved in discarding every document that has it on it and replacing it all with the new logo, but I won’t go into all that. My point is, you want to change ONLY what is NOT working. Just because you are not having the success you would like, does not mean everything you are doing is wrong.

If It is Not Broken, Don’t Fix It

I had a client the other day and normally I advise on SEO, but she was actually turning up on the first page of Google. She was getting a lot of traffic, just not converting the traffic into sales. So I did not advise on anything that would affect her SEO, but instead advised her on other changes I felt she needed to make that were likely causing the lack of sales. My point again, only fix what is broken. Change for the sake of change is not marketing and you risk actually making things worse.

JC Penney’s Marketing Change Mistake

A good recent example is retailer, JCPenney. When new executives took over they changed the store’s pricing structure, moving away from their weekly coupons and time-limited discounts to instead just offering lower prices all the time. It turns out the coupons and special offers was the one thing customers liked and sales took a nose-dive even further. The executives just assumed that because the company wasn’t successful anymore that everything needed to be changed, but that was wrong. Just change the things customers don’t like, it’s that simple.

Hope you liked today’s post! Feel free to let me know in comments.

Thanks for reading, 

Gail 

GB OliverWant to Know What Is and Is Not Working with Your Small Business? 

I would love to help your small business. Please see my Marketing Services page for a list of options, email me at attentiongetting@gmail.com or fill in the form below to discuss how I can advise your small business.

© 2012-2014 Gail Oliver. All rights reserved.

© 2012-2014 Gail Oliver. All rights reserved.

Tips for Success When You’re a Newbie in a Crowded Market

by Gail Oliver, Marketing Consultant

Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering?

Screen shot 2014-11-11 at 8.51.43 AM

So what to do when you are newbie or late entrant into your market? Give up? No. There is always room for new players, if you do one or both of these things:

  • Improve upon the weaknesses of your competitors
  • Find a niche no one else is targeting

Improve Upon Competitors’ Weaknesses

No company is perfect. Even successful companies like Apple have their weaknesses. One of the biggest complaints people have had for years is that  the iPhone has a horrible battery life. If another company were  to come along and offer everything the iPhone does, plus superior battery power, that may be enough for some customers to switch over.

Maybe you just opened a dental practice, and all the dental offices in your city close at 5:00 pm, frustrating those patients who can’t afford time off work. Simply keep your office open to 8 pm just a few days a week, to capitalize on this need.

A great way to find competitors’ weaknesses is to go to Yelp and read what their customers are saying. Whatever customers hate about their business, make sure these will be the things people will love about yours.

Find a Niche or Specialty to Target

The worse thing you can ever try to do as a business is try to be all things to all people. If you can find and specialize in a niche, you will have much better success. For example, if you have just become a realtor, finding new clients is always a challenge. You can target the newlyweds or the empty nester looking to downsize, like everyone else is, or you go after a niche your colleagues may not have considered, such as the out-of-town-buyer. Approach the Human Resources department of local companies who appear to be doing a lot of recruiting from other cities and states for new talent. This new talent will need help finding a new home, and that is where you can make sure you get first crack at the business.

Maybe you sell gadget cases for phones and devices. Everyone seems to be targeting their designs towards the female market, but why not create cases whose designs specifically target kids. Do you know how many young kids have a phone and/or iPad these days? In fact, iPad cases for kids is a top Google search because this segment of the market is growing so fast. Don’t be surprised if soon all pre-schoolers have their own phone. Jump on the new and upcoming market segments if you hope to be a leader in your field.

GB OliverNeed My Advice? Are you are a small business or professional who needs help with their branding, marketing and getting more clients? Email me at attentiongetting@gmail.com to find out how I can advise and come up with some creative marketing ideas just for you.

© 2012-2014 Gail Oliver. All rights reserved.

 

 

Creative Blog Ideas If You Offer Professional Services

by Gail Oliver, Marketing Consultant

Does my business need a blog? I get asked this a lot by my clients, particularly my professional services clients such as lawyers, financial advisors and realtors. If you are your brand (which, when you offer services is typically the case) then yes, you would benefit from a blog.

Screen shot 2014-10-30 at 1.28.56 PM

My blog is case in point. I doubt many people would hire me off the Internet if I didn’t back up my experience and reputation with blog posts that show my knowledge. It can be a powerful marketing tool for your business. That is why I do not accept guest posts, because I want the voice of the blog to strictly be my own (be leery of blogs that have a lot of guest writers, it tells me that they are relying on the expertise of others instead of their own).

A blog is time-consuming and a bit commitment, and I do not have much time to write mine these days, but it can find you new customers by drawing them in on content they care about.

Ideas for Blog Posts

Your blog topics should, for the most part, be things your potential clients are searching for on Google. If you are a lawyer, for example, using Google autocomplete start typing in “What are my rights” and you will see searches such as “What are my rights as a tenant?“, “What are my rights as a mother?“, “What are my rights in a common law relationship?“, and this becomes a good place to find topics to write about.

Quora is another great place to find topics your target market is interested in. If you are a realtor, look up their real estate questions and you will see people asking, “What is the best area in San Francisco to live in and why?orWhat is the worst investment for a home renovation?“. Make the title of your blog post these questions, and you may see more traffic from Google.

Ideas for More Creative Blog Posts

But do you really want to keep it all business? That could get a little boring for your followers so be sure to occasionally add more “lighter fare” content as well. So, for example, a baby photographer can blog about “Stylish Maternity Outfits to Wear in the Third Trimester” or a financial advisor could blog about, “Tax Horror Stories from the IRS“. 

Ideas for Timely, Trending Blog Posts

Check out the morning newswire to see if there is a news story that is trending that you can add your professional opinion to and capitalize on the trending hashtag. For example, as a lawyer, do you feel that quarantining nurses coming back from Africa is a violation of their human rights? Or as an accountant or financial advisor, what does today’s news that the Federal Reserve plans to keep its short-term interest rate near zero means for your clients? 

Ideas for Lighter Fare

Quirky blog posts always get attention. For inspiration, go over to Buzzfeed, known for their quirky content. You will find articles that people tend to gravitate towards, such as 24 Truly Appalling Real Estate Agent Photos and 12 Pick up Lines Only a Lawyer Can Use (ok, not too sure about this one, but you get the idea).

GB OliverNeed My Help? Are you are a professional who needs help with their branding, marketing and getting more clients? Email me at attentiongetting@gmail.com to find out how I can come up with some creative marketing ideas just for you.

© 2012-2014 Gail Oliver. All rights reserved.

 

7 Small Business Saturday Marketing Ideas for Your Online Business

by Gail Oliver, Small Business Consultant

Small Business Saturday (just 6 weeks away on November 29th) is where consumers are encouraged to buy from local businesses, particularly for their holiday shopping. It is an initiative that was started by American Express back in 2010, and it always takes place on the Saturday after the Black Friday shopping day (which is the day after the US Thanksgiving holiday).

Now, while online businesses benefit from Cyber Monday two days later, your online business can still take advantage of Small Business Saturday with these easy marketing ideas.

Small-business-saturday-marketing-ideas


7 Marketing Ideas for Small Business Saturday

  1. If you sell on a marketplace like Etsy or Storenvy make sure you have entered your city in your profile if you haven’t already, as customers can search for shops this way. You will also want to put it in your shop title and shop description, if only for Small Business Saturday. For your regular website, this is a good opportunity to mention your city somewhere in your title tag and home page, again, if only for Small Business Saturday (see next point on this as well).
  2. Add the keywords “small business saturday” with your city at the end, to your website’s keywords as this is a popular search phrase on Google. For example, “small business saturday nyc”.
  3. Email the editor of your local newspaper (do it this week or you’ll be too late!) asking if they are planning any articles on local companies offering specials for Small Business Saturday and mention a special you will be offering (make it worthwhile, like 30% off today only). Even better, ask if they will consider doing a separate article focusing on local businesses selling online. Can’t hurt to put the idea in their head.
  4. Offer a special just for customers from your city. For example, you could offer, “Today we are offering 30% off for customers in the Boston area, in support of Small Business Saturday”.
  5. Pair up with a few other online vendors in your city who sell complimentary (but not competing) products and ask that they mention you on their website/online shop if you mention them on yours. Kind of like a blog roll of local shops to check out on Small Business Saturday. Again, you only have to keep this on your site for the week prior to, and the days after Small Business Saturday.
  6. Send off some Tweets using the #hash tags #SmallBusinessSaturday, #SmallBizSaturday #ShopSmall and #SmallBizSat, but add your city at the end to get to your local market i.e. #SmallBusinessSaturdayBoston (make sure your Twitter profile lists your city and change your Twitter Trends box to see what is trending in your city). Also, retweet the tweets of other businesses in your city and they may return the favor.
  7. Make sure you have a profile on Yelp, Google Places and Yahoo Local. These listings are free and they help you to show up in local search results. In the case of Yelp, add a photo/image of any special you are offering for Small Business Saturday.

Take advantage of this amazing once-a-year marketing opportunity to reach your local market. There are also a variety of free marketing resources and other ideas available at American Express’ Shop Small website.

GB Oliver

Need Help Marketing Your Small Business? I advise hundreds of small businesses each year. If you feel that your business could use some advice to avoid wasting further money on things that just aren’t working, please see my Services page for my affordable services or inquire below.

© 2012-2014 Gail Oliver. All rights reserved.

 

If Your Small Business is Failing, It Isn’t Always Your Marketing

by Gail Oliver, Small Business Consultant

Do you know about the four Ps of marketing – Product, Price, Place, Promotion? They are in that order for a reason.

Screen shot 2014-10-20 at 1.26.22 PM

The problem most small businesses and entrepreneurs make is that they do not spend enough time on the first P – the Product. They get anxious and excited and jump right ahead to the next three. Then, when the business starts to fail, they automatically think the problem must be their price, where they are selling, and/or their marketing efforts.

But more than likely the reason the business is failing is because they didn’t make sure that the product/service they were offering was:

  • Better than the competition
  • Different than the competition
  • Answered a need in the marketplace that competitors were not

Particularly if you are a late entrant into an over crowded market, your business has to have at least one of the above to have any kind of success.

Real Business Case Study

I had a client a few years back wanting to open a cupcake business. The problem was, the cupcake business was already thriving and full of competitors doing a great job. But she was determined and jumped ahead and started designing the website, logo, marketing materials, etc. I had to reign her back in and have her focus on the cupcakes before committing to anything else. If she was going to compete in this already crowded market, the only way she was going to have success was to offer cupcakes that were better, different and/or answered a need in the market that no other business was addressing.

Research the Competition

Your first step in developing a successful business is to research your competition in terms of what they offer. I researched her competition, noting:

  • The look of her competitors’ cupcakes – were they regular size, oversized, mini, mile high icing, round, square, in shapes, decorated, etc.
  • The taste of her competitors’ cupcakes – were they moist, decadent, rich, not too sweet, something I couldn’t make at home, etc.
  • The special types of cupcakes her competitors offered – peanut-free, gluten-free, flavors tailored to men (beer cupcakes), specialty cupcakes for sports teams, companies, weddings, etc.

If her cupcakes didn’t taste better than anyone else’s, look better than anyone else’s, and/or address niches the other companies were not, there was not much point going forward.

How to Make Sure You are Better Than the Competition

My key advice to every business is always this: match your competitors feature for feature, and then go beyond that.

Make a list of every feature your competitors offer, and then compare to make sure you are matching them feature for feature. Now, how do you go beyond? Find out what they don’t have that customers want or features where they are weak and customers have complained about.

One easy way to do this is to read reviews of your competitors on Yelp – a great place to get this information. You can also reviews of similar products on Amazon, again, focusing on the negative reviews to see where a product and/or service is lacking and you can take advantage. There are many other ways, but I have to save something for my consultations :)

Making sure that your product and/or service offering is better than the competition and/or offers something different from the competition and/or covers sought-after niches in the marketplace, is the first and most important step in ensuring the success of your business. Do not proceed with any of the other Ps, until you have that perfected.

600SmallBusinessConsultNeed a Small Business Consultation?

I advise small businesses everyday. If you feel that your business could use some personalized advice to avoid wasting further money on things that just aren’t working, please see my Services page for my affordable advice options or inquire below.

© 2012-2014 Gail Oliver. All rights reserved.

 

3 Types of Customers Your Small Business May Be Ignoring

by Gail Oliver, Small Business Marketing Consultant

I am amazed at how many people set up an online business and then quickly expect world domination, getting thousands of orders daily from customers in every part of the globe. The truth is, a successful business can get the majority of their customers from these three sources:

Screen shot 2014-10-08 at 10.06.52 AM

1. Repeat Customers

We seem to always be on the hunt for new customers, but what is wrong with your old or current ones? Depending on the nature of your business, 30% or more of your sales should come from repeat customers. Plus, it is much easier to sell to a previous customer than it is to a new one.

Ways to get repeat customers:

  • Follow your customers on social media (so they follow you back)
  • Give your customers special offers and exclusives just for them
  • Reach out every now and then to your customers just to say hello, wish happy holidays, etc.
  • Ask your customers to join an email newsletter list
  • Listen to and try to meet their needs for new products or services

2. Referrals

Happy customers will recommend you to their friends and family. Referrals and word of mouth are typically the easy way to get a sale because the customer does all the work for you.

Ways to get referrals:

  • Ask – it is sometimes that simple. Nicely ask your customers to recommend you if they are happy with your product or service
  • Give an incentive, such as a free gift, free service or discount off of their next purchase for each referral
  • Send them a promo item (t-shirt, bag, pen) with your logo and url on it. When they use it, it acts like a referral
  • Throw a few business cards in with the product, they may pass them on

3. Your Local Market

Why are we such snobs when it comes to our local market? Buyers are buyers, and as I have told my clients many times, you will see that people want to support their local businesses, out of a sense of pride and because local businesses pay taxes and employ people.

Ways to get more local business:

  • Participate in and/or sponsor community charitable events
  • Form alliances with other, non-competitive businesses for cross promotion
  • Make friends with the local business writer at your newspaper to get press or provide needed quotes or sound bites on other local business news
  • Label your products, business cards, and marketing materials with “Proudly Boston-based” or “A San Francisco Company”
  • Join local business networking groups

Ask Me a Question!

GB OliverHave a question regarding your small business or how you can get repeat, referral or local business? Just ask in comments below. If you like today’s post, feel free to share on social media, also below.

© 2012-2014 Gail Oliver. All rights reserved. 

My Marketing Insider Tips for October

by Gail Oliver, Small Business Marketing Consultant

I have been swamped with clients so I have been absent from my blog for a week and I also will not be getting out my October Insider Report as a result. Bad for me, but good for you as I will give you just a snippet of what I was planning to cover here.

Screen shot 2014-10-01 at 2.20.28 PM

New Selling Opportunities 

  • Major retailers continue to look to indie designers to enhance their product lines. Retailer Club Monaco recently launched a new accessories line called The Pieces with jewelry and hand bags from indie designers. Think about retailers whose brand suits your offerings and approach them with an idea similar to this one. What have you got to lose?
  • Lucky magazine will no longer be publishing as a print magazine, however, they will be re-launching in the spring as an e-commerce site in a merger with Beachmint, and are currently sourcing merchandise including from smaller indie brands. If you are in fashion, you may want to try to make contact with the buyers for this new site.
  • The wedding social site, Lover.ly, has now evolved into an e-commerce site. Lover.ly will showcase your products to potential brides but send customers directly to your online shop. This new redesign of the site has caused their traffic to increase by 450% in the last three months. It is becoming the one stop shop for all things wedding, so if you sell wedding products or even have a wedding blog (as they will promote that as well), you will want to look into a partnership with Lover.ly.

Social Media News

  • Twitter has begun testing a “Buy” button that allows people to make purchases directly from a tweet.  Twitter says that purchases will only take a few taps on the screen, and your credit card information can be stored for future purchases to facilitate purchases even further. I have always felt that Twitter is better for business to business marketing, but if this proves successful with the stores that are currently testing it, you may want to ramp up your Twitter account.
  • Are you following those new interest sections on Pinterest? Basically it takes the main category boards and narrows them down so you can get topic-specific pins in your home feed. What this means for small business owners is, for example, if your target market is pregnant women, you can go over to the “Kids” category and follow the “Pregnancy” board, which has over 154,000 followers. The pins that appear here are going right into the feed of these followers, so it is a great place to add a comment to the pins and have your business potentially get seen by your target market. 
  • Top Google searches for Pinterest this month: Pinterest Fall Outfits, Pinterest Food and Drink, Pinterest Humor Cats, Pinterest Quotes About Love, Pinterest HairStyles, Pinterest DIY Crafts – do you have boards named as such?

Hot Trends for Spring 2015

  • September was all about fashion, with the Spring 2015 shows starting in New York, then London, then Milan and finally Paris. Here are the top fashion trends for spring 2015, that will also carry over into the home, wedding and kids’ markets: gingham, floral prints, fabric made of art prints, pleats, ruffles. plaid, denim and the color blue in every vibrant shade.

More insider advice later this week, so remember to follow my blog (hit the follow button on the right) and follow me on Facebook for more tips.

GB Oliver

Need help marketing your small business? Be sure to check out my Marketing Services page to find a service that is right for your business, or if you have a specific need, just let me know at attentiongetting@gmail.com.

© 2012-2014 Gail Oliver. All rights reserved. 

 

 

3 Online Retailers with Amazing Blogs

by Gail Oliver, Small Business Marketing Consultant

Everyone keeps telling you how you need a blog as a secondary alternative to drive traffic to your online store. It can be very effective as you target your prospective market with articles they care about, and it inadvertently brings them over to your online store. But a blog is a lot of work, so don’t venture into it lightly. Some big retailers do it really well, with ideas that may inspire you.

3 Online Retailers with Amazing Blogs

1. West Elm

West Elm Blog

Home retailer West Elm has a blog called Front + Main. They cover categories their customers care about such as Food + Entertaining, Before and After Room Makeovers, Bedrooms, Living Rooms, Bathrooms, Kitchen + Dining, Handcrafted, Inspiration and DIY. But also intermixed throughout this highly visual blog are links to recent posts on some of the top home decor blogs, so they curate content as well. They will also answer design dilemmas sent in by customers, giving a personal touch to their business. All content is very attractive for social media-sharing purposes and they actively encourage the use of their #mywestelm hash tag. Front + Main looks like a glossy online magazine that successfully promotes West Elm’s products but not in a in-your-face-kind of way.

2. Free People

Free People Blog

Boho clothing retailer, Free People, has a blog but is not strictly about fashion. They have also given it its own name – The BLDG 25 – and it covers all the topics its 18 to 35 year-old female demographic likes, such as music, beauty, food, decor, DIY, and inspiration. Every Monday they offer their motivational quote (which always do so well on social media), and the blog tends to focus on the bohemian approach to life – yoga moves, granola recipes, vegan smoothies, monthly horoscopes. They only have posts about their clothing every 5 or 6 post, so again, it is a subtle way to sell to readers.

3. BHDLN

bhdln blog

For wedding retailer BHDLN, a blog almost seems a given. But how to complete with the hundreds of wedding blogs already out there? Well they offer the best of both worlds. Like West Elm, throughout their original content are posts from some of the top wedding blogs. They do promote their products, as Free People does in every 5th or so post, with the other content being articles such as wedding day make-up tips, wedding shoe guide, hot trends, as well as studio visits and interviews with some of their designers. Like the others they give their blog its own name, calling it B-Inspired, and sometimes, instead of posts, they actually post a graphic representing one of their Pinterest boards, and selecting it takes you directly to it. A great way to get more followers.

Your Marketing Take Away

  • Post content your target market cares about
  • Give your blog a name so it has its own identity
  • Encourage using a company hashtag when sharing the post on social media
  • Link right to Pinterest boards as content
  • Curate content from other top blogs
  • Only promote your products every 5th or so post
  • Use it to connect to potential customers by answering their questions

GB OliverNeed a Creative Marketing Strategy for Your Online Business? 

Check out my Marketing Services page to find a service that is right for your business, or ask for something specific at attentiongetting@gmail.com.

© 2012-2014 Gail Oliver. All rights reserved. 

 

Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?

by Gail Oliver, Small Business Marketing Consultant

As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know that it would set off a seasonal flavor marketing trend. As you can see from the article featured in the photo below on People.com, the release of pumpkin spice products, for a limited time each fall, is a hot trend other companies are starting to cash in on.

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All Types of Pumpkin Spice Products

From vodka to hummus to chewing gum to yogurt, it seems like every food company, drink company and fast food restaurant has some sort of pumpkin spice product.

This hot trend doesn’t just have to be for food products. Candles, home fragrance sprays, makeup products, lip balms, body washes, hand lotions, even dog biscuits all have pumpkin spice offerings. Last week, just as a joke, someone even circulated a photo of a Durex pumpkin spice condom on social media (it doesn’t really exist but it shows you how hot a topic it is). This Buzzfeed article, 16 Pumpkin Spice Products That Don’t Exist and Never Should is pretty funny.

Do These Pumpkin Spice Products Sell?

You are probably wondering the business logic behind this trend, in that do these products sell well? The lattes do. Starbucks has sold over 200 million pumpkin spice lattes in 11 years and even moved the release date up to August 26th this year. As for the other products shown here, it doesn’t really matter. More than likely, these products were conceived to get into seasonal editorial, such as the article above. These products will also get circulated on social media because it is a timely topic everyone is talking about with #PumpkinSpiceLatte and #PumpkinEverything trending on Twitter and Instagram. So in other words, at very least, it results in publicity.

Are you planning to try any of these products or offer some of your own, even if just for a limited time? I know if EOS came up with a pumpkin spice lip balm, I probably would buy a few.

What seasonal flavor trend do you think will be dominating products next month? My bet is on candy cane, but find out more in October’s Marketing Insider Report, available October 1st.

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Insider Report CoverIt’s Here!

My September Marketing Insider Report is out now! If you want to sell more online  this month, get my very best tactics and exclusive selling opportunities in this month’s report. I also include marketing intelligence from my retail contacts on the current top sellers and what customers are asking for this time of year. Download Now! 20-page PDF.

© 2014 Gail Oliver. All right reserved.

 

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