by G.B. Oliver
I’ve never understood why people just do copycat products. Granted, it makes business sense (although, not really ethical) to jump on someone’s proven success, but I have to think your success will be short lived if you can’t come up with product ideas on your own. It really isn’t that hard to be an innovator and develop new products. In fact, you can start with the products you currently have. Just step back, take a more objective look, and see how you could take things up a notch to differentiate yourself in a very crowded and competitive online marketplace.
A shop like Anthropologie is a good example. What makes them great is that they take products you’ve seen before, but they add a new twist to make them different from the traditional. For example, wooden letters are everywhere as wall decor, but Anthropologie turned these typical letters into Handpainted Still Life Monograms by making them out of canvas and adding painted murals on them. So now they have become true artwork for your walls.
Another example is their Colorblocked Baguette Board. They took what would be a regular cutting board, dipped the ends in milk paint to add some style and made it out of a much higher quality wood so you can use it as a bread server as well. These are simple twists on everyday products that also repurposes them.
If you want to be successful, you have to offer products that are unique, but still serve a purpose. People love products that are conversation starters. People also like unusual products because they make great gifts for those hard to buy for people. And as I say in my marketing ebooks, quirky always gets publicity! No one is going to write about a plain old cutting board in their magazine, but they will if it is now a stylish baguette server.
FINAL WORD: So don’t just copy someone’s else products. Take a look at a product that is popular and think, how can I make it more feature-rich, more useful, more interesting, more… attention getting.
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© 2013 G.B. Oliver. All rights reserved.