★ THIS BLOG POST WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP
The other day someone asked me if including a business card in the package they were sending to a customer was in poor taste. Seriously? This is a person who just bought from you, why would that be in poor taste? Leaving business cards in church pews, now that is tacky. But giving a business card to a customer, that is a necessity, and if you even question that I am worried about your marketing savvy.
Business Cards Help You Get Repeat Business
When I look at the bulletin board in my kitchen, there are many business cards attached to it. The electrician who just fixed my washing machine, my car mechanic, the barbershop where my son gets his hair cut, even my next door neighbors gave me a business card with all the phone numbers I can reach them at. They are there because all these companies will be getting business from me again. You want your business card to go on the bulletin board, and it can’t if you don’t give one out.
When You Can’t Put a Label on Your Product
Why do you think there are labels in clothing? Because people forget where they buy things. The label reminds you of where you bought that sweater you really love. Unfortunately, not all products, such as jewelry for example, can have a label. So your business card acts as your label so your buyer doesn’t forget you.
Business Cards Help You Get New Business
Not only should you give out a business card, but you should give more than one. If you really like a product or shop, wouldn’t you want to tell others? If someone sees the piece a customer bought from you, wouldn’t it be great if they could give the person your card? There is absolutely nothing wrong with it, it is just good business.
I’ll give you an example. I was at someone’s house for a party and she served the most amazing cupcakes, absolutely the best I had ever had. Beside the cupcake display were these bright pink business cards of the person who made the cupcakes. I took one. I didn’t think it was tacky, I was appreciative that I know where I can get them. This business card is now also on my bulletin board.
Now, if you want Marketing Advice on:
- what to put on your business card to make it more effective
- design ideas that will get it noticed
- creative (but not tacky) places you can leave it to get more business…
… ALL OF THOSE TIPS are in my PDFs, Small Business Marketing Ideas That Work! – because I can’t give away everything here 🙂 and I have editions for shops selling Wedding products, Jewelry & Fashion Accessories, Home Decor and Kids & Baby Products.
★ THIS BLOG POST I WROTE WAS FEATURED ON NY TIMES SMALL BUSINESS BLOG IN THEIR BEST OF THE WEEK WRAP-UP.
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