I am not sure if your business is using the popular image gallery, Pinterest, but since it is free, you may want to consider it.
How it works, in a nutshell, is if one of your products gets pinned to either one of the main category boards (strictly by chance) or gets repinned by one of the popular pinners (some have over 5 million followers), then it can mean a lot of exposure and traffic to your shop, as well as continual exposure and traffic for months based on repins (when people see your product and repin it to one of their boards). Now, unfortunately that traffic doesn’t always translate into sales, but better some traffic than no traffic.
Now, I noticed an interesting trend on Pinterest that I thought I would share. 7 of the top 16 pins currently on Pinterest (and by top I mean the highest number of repins) were inspirational quotes. That is almost 50%. The others were food or fashion.
So here is my tip on how I think you can use this trend of inspirational quotes to help your business get noticed on Pinterest.
First of all, if you do wall art such as this, then you should have no problem getting your products pinned. Just make sure that you have a product photo that goes in tight on the saying so it is readable. Then, add a watermark of your url or shop name so people can trace it back. Sometimes when people pin your items from some of the mobile apps, the original source gets lost.
But what if you sell something else, like kids’ products? Well, here is where you can get a little creative. Simply find a cool or funny or inspirational saying that relates to your product and photograph your item against it or add the text to the product photo. For example, if I was selling baby booties, I would take a shot of the booties and to the side of the booties I would photoshop in the words, “I never knew how much love my heart could hold until someone called me Mom”.
FINAL WORD: You can do this for any type of product. If you sell food have a quote about food. If you sell jewelry, have a romantic saying. If you sell fitness products, have a motivational saying. It is almost like doing an ad with a tag line. But this is what gets pinned and repinned and will give you exposure.
Start Selling More Today with My New Marketing Ebooks!
You don’t think I put my best secrets here on the blog, do you? Find more marketing and social media ideas and tricks that will help drive your online business in my ebooks, Small Business Marketing Ideas That Work!, as well as other helpful marketing tools in my Etsy shop. Editions for Jewelry/Fashion, Wedding, Home and Kids & Baby Products.
PLEASE Tweet, Post to Facebook, Stumple, PIN & more this post using the SHARE button below. Thanks!
PLEASE LIKE this post using the button below and follow my RSS feed to know when new articles are posted.
© 2013 G.B. Oliver. All rights reserved.