What to Post on Facebook to Get Likes

by Gail Oliver, Marketing Consultant

When it comes to Facebook, one thing I always encourage my small business clients to do is not just post their products, but post content that will grab people’s attention so they will “like” or share it (which means you then get seen by your followers’ followers). I also consult for Etsy shops, and here are a few shops that took my advice:

Post A Seasonal GraphicCreative small business marketing ideas

Take advantage of every holiday and event because they are always popular for likes and shares. The Gretest is an amazing textile designer, and she makes a variety of products from her textiles, including throw pillows. I love this graphic she posted on her Facebook page simply to wish everyone a Happy New Year. Plus, she can reuse to wish a Happy Spring, Happy Mother’s Day, Happy National Dog Day, etc.

Post Content Relevant to What You Sell

Facebook marketing ideas

Queen of De Tile (brilliant name!) sells beautiful ceramic tile drink coasters. So I recommended that she post a new drink recipe daily (alcoholic, non-alcoholic, coffee-related) to her Facebook page because recipes always do well on social media, and it relates back to what she sells.

Post Mood or Inspiration Boards

Facebook marketing ideas for small business

Mood or inspiration boards are essentially pictorials that you can do to showcase your products, without looking it looking like that is what you are doing, and they get a lot of likes and shares. Maslinda Designs sells fashion accessories, and she posted this fashion inspiration board incorporating one of her bags. If you make the boards timely, is a great way to capitalize on trending topics. For example, “My Coachella Outfit” “What to Wear to Watch Fourth of July Fireworks”, “Great Holiday Gift Ideas for a Dog Lover”, etc. (Make sure your shop url is on it! )

Hope you liked today’s post! Feel free to let me know in comments.

Thanks for reading, Gail.

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© 2012-2015 Gail Oliver. All rights reserved.

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  1. You always seem to know exactly the question I have! Great post!

  2. Great tips!

  3. Great and doable tips as always, and thanks for posting our page as an example, you know we go the advice from you:)

  4. Great tips, as usual! Thanks so much for including my banner!

  5. I found your blog today on will be following. I think your ideas for Etsy and great and very fair to everyone and I hope to see them in place.

  6. Thank you for your detailed tips, I’m learning a lot.

  1. Hot Pepper Highlights: 14 November 2014

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