When it comes to Facebook, one thing I always encourage my small business clients to do is not just post their products, but post content that will grab people’s attention so they will “like” or share it (which means you then get seen by your followers’ followers). I also consult for Etsy shops, and here are a few shops that took my advice:
1. Post A Seasonal Graphic
Take advantage of every holiday and event because they are always popular for likes and shares. The Gretest is an amazing textile designer, and she makes a variety of products from her textiles, including throw pillows. I love this graphic she posted on her Facebook page simply to wish everyone a Happy New Year. Plus, she can reuse to wish a Happy Spring, Happy Mother’s Day, Happy National Dog Day, etc.
2. Post Content Relevant to What You Sell
Queen of De Tile (brilliant name!) sells beautiful ceramic tile drink coasters. So I recommended that she post a new drink recipe daily (alcoholic, non-alcoholic, coffee-related) to her Facebook page because recipes always do well on social media, and it relates back to what she sells.
3. Post Mood or Inspiration Boards
Mood or inspiration boards are essentially pictorials that you can do to showcase your products, without looking it looking like that is what you are doing, and they get a lot of likes and shares. Maslinda Designs sells fashion accessories, and she posted this fashion inspiration board incorporating one of her bags. If you make the boards timely, is a great way to capitalize on trending topics. For example, “My Coachella Outfit” “What to Wear to Watch Fourth of July Fireworks”, “Great Holiday Gift Ideas for a Dog Lover”, etc. (Make sure your shop url is on it! )
The key takeaway is that these are ways to promote your products to your Facebook followers without looking like that is what you are doing.
I advise hundreds of small businesses each year. If you feel that your business could use some advice to avoid wasting further money on things that just aren’t working, please see my Services page for my affordable advice options – including my Small Business Consultation for just $129 – or inquire below.
© 2012-2014 Gail Oliver. All rights reserved.