When it comes to Facebook, one thing I always encourage my small business clients to do is not just post their products, but post content that will grab people’s attention so they will “like” or share it (which means you then get seen by your followers’ followers). I also consult for Etsy shops, and here are a few shops that took my advice:
1. Post A Seasonal Graphic
Take advantage of every holiday and event because they are always media-worthy. The Gretest is an amazing textile designer, and she makes a variety of products from her textiles, including throw pillows. I love this graphic she posted on her Facebook page simply to wish everyone a Happy New Year. Plus, she can reuse to wish a Happy Spring, Happy Mother’s Day, Happy National Dog Day, etc.
2. Post Content Relevant to What You Sell
Queen of De Tile (brilliant name!) sells beautiful ceramic tile drink coasters. So I recommended that she post a new drink recipe daily (alcoholic, non-alcoholic, coffee-related) to her Facebook page. Hopefully her followers will like and share, putting her in front of more Facebook fans and it relates back to what she sells.
3. Post Mood or Inspiration Boards
Mood or inspiration boards are essentially pictorials that you can do to showcase your products, without looking it looking like that is what you are doing. Maslinda Designs sells fashion accessories, and she posted this fashion inspiration board incorporating one of her bags. If you make the boards timely, is a great way to capitalize on trending searches and hash tags. Make sure your shop url is on it! For example, “My Coachella Outfit” “What to Wear to Watch Fourth of July Fireworks”, “Great Holiday Gift Ideas for a Dog Lover”, etc.