7 Creative Real Estate Marketing Ideas for Realtors

by Gail Oliver, Small Business Marketing Consultant

I market all types of businesses, and the real estate industry seems to always be looking for truly fresh, creative and innovative ways to market their business. So I did a little brainstorming and came up with what I think are some innovative marketing ideas for realtors. Even if you don’t sell real estate, these out-of-the-box marketing ideas might inspire you with your own business.

Creative ways to market your real estate business for realtors

7 Killer Real Estate Marketing Ideas

  1. Instead of having open houses on weekends, have them in the evening during the week so that people can stop in on their way home.
  2. Put a solar light on the “for sale” sign (no extension cords needed) so it is visible at night to passer-bys.
  3. Post flyers of affordable homes under $200,000 in the lobbies of apartment buildings to lure renters into becoming home owners.
  4. Arrange to have a teenager in the neighbourhood watch prospective buyers’ children during an open house.
  5. Ask your local community newspaper if you can have a weekly feature called “Home of the Week”.
  6. Have a contest on Instagram for people to post their photos with the hash tag #MyHouseNeedsHelp. The winner gets free design advice and you have a slew of potential new clients who are dissatisfied with their current home.
  7. Make alliances with human resource directors of major companies in your town that tend to bring in new hires from other cities and ask to be part of their relocation kit.

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4 Comments

  1. Very informative ideas! This would help the agent to close the deal with client.

    Reply
  2. This is very useful, most especially to real estate agent. I agree that in this generation social media and networking has a big role in marketing industry.

    Reply
  3. I agree that networking is an proven and effective way of marketing. Thanks for this blog! It would be a guide to real estate agents.

    Reply
  1. Online Marketing Ideas for Real Estate Agents in 2014

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