T-Shirt Business Marketing Plan

Are you selling t-shirts online? Then you need an easy, tactical T-shirt Business Marketing Plan to follow, with new tactics for every month of the year. I created just that with my best-selling 12-Month T-Shirt Marketing Plan. Below is the plan for January so you can see what it’s all about!

Click to download all 12-Months!

Table of Contents

T-shirt Business Marketing Plan for January

T-shirt Publicity Ideas for January

Email a story idea pitch to Buzzfeed or other media contacts for the story idea, “Favorite Romantic Tshirts for Valentine’s Day” or “Cute Couple Tshirts for Valentine’s Day”.
Check and submit daily to HARO (Help a Reporter) requests that apply (sign up for these PR requests for free).

T-shirt Social Media Marketing Ideas for January

Post a photo of a tshirt that says, “Happy New Year” (even just mock one up) on January 1st.
Post a photo of a blank tshirt for #NationalNothingDay on January 16th.
Post a tshirt with a quote about freedom for MLK day on January 17th.
Post a photo carousel of any of your tshirts in the color blue every Monday for #MondayBlues.
Post a different video / reel to TikTok and/or YouTube on “How to Style Tshirts with Jeans” every Tuesday for #TuesdayTips.
Post a photo of a female celebrity in a tshirt every Wednesday for #WomanCrushWednesday.
Post a quote that is on one of your tshirts every Thursday for #ThursdayThoughts.
Post a winter fashion mood board featuring one of your tshirts every Friday for #FashionFriday #ootd.
Create a Pinterest board called, “Cute T-Shirts” as this phrase gets searched 5 million times a month on Pinterest. Pin to it daily and make sure that pin descriptions also include the hash tag “#CuteTshirts”.
Comment daily on the Instagram and Facebook posts of lifestyle blogs so that their followers take notice you, such as Upworthy.

T-shirt Email Marketing Ideas for January

Create a free email signature (use WiseStamp) and include a linkable shop banner, links to your social media and your latest blog post.
Email your customers an after-Christmas sale on deeply discounted tshirts as well as any Valentine’s offers (particularly tshirts for couples), and your latest blog posts.
Change up your email opt-in incentive to include a free calendar printable for the new year that has your shop name and url on it as a constant reminder.

T-shirt Promotional Ideas for January

Ask a few local clothing shops or shops on a college campus if they will carry your tshirts on consignment or as wholesale.
Start planning for selling opportunities at spring fairs, festivals, farmers market and clothing shows.
Consider selling your tshirts at Bonfire or TeePublic.
Comment daily (and leave your shop url in the comment if allowed) on the latest blog posts of popular fashion and lifestyle blogs, like PureWow.

T-shirt Content Marketing Ideas for January

Write a short article on your favorite ways to wear t-shirts as part of winter fashion (including one of yours) and submit it to LifeHacker.
If you haven’t already, create a blog to drive traffic to your shop. You can then circulate your blog posts on social media as well as on blog sharing sites like BLOGLOVIN’, even if your posts are something as simple as curated content, such as “Quote Roundup: Our Favorite Quotes of the Week”. It also gives you a reason to email your customers monthly.

Isn’t my t-shirt marketing plan awesome? And this is just January. Get the entire 12 months and download my 12-Month Tshirt Marketing Plan today!

Also Read: Do You Need to Offer Free Shipping on Etsy