Need some new ideas for product photography!
As you know high quality product images are so important when you sell online. I always recommend to clients to have at least one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make the other images something more creative and attention getting in order to stand out in image search results.
Obviously, if you look like everyone else, your business will not stand out.
The online store, Modcloth, has some interesting product shots that, to me, would definitely stand out in Google image search results, plus are more likely to get shared and circulated on social media.
As you may know, the overhead flat lay style images are hot on Instagram, but almost too popular. So Modcloth took a different approach and used a monochrome color background and threw in some other objects just to make a more interesting photo in order to promote this dress. I even like that they added some text since quotes are so popular on social media.
Below are some other good product photography styles, still from Modcloth that might inspire you.
The photo on the left below is interesting because the model is posing in front of a really vibrant background (which could be something as simple as a graffiti wall in your city) that still matches the colors in the dress.
The next photo is similar to the one above, an overhead flat lay shot with a contrasting but coordinating background with pops of color.
The third and fourth photos are another emerging product photography trend where you shoot the product from slightly above, and then crop the image to really zero in it and intentionally making it off center. It makes it more interesting and allows you to really zoom in on the item.
Try some of these new product photography ideas with just a couple of your product shots to see if they make a difference in bringing you more traffic.
Remember to always optimize the SEO of all of your images, tailoring both the file name and alt text to your main keywords.
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More Articles on Product Photography:
- Four Etsy Shops with Gorgeous Product Photography
- Vignette Photos Help to Sell More Products at One Time
© 2016 Gail Oliver. All rights reserved. New ideas product photography.
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