New Ideas for Product Photography

by Gail Oliver, Online Marketing Consultant

As you know high quality product images are so important when you sell online. Now, you always need one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make the other images something more creative and attention getting in order to stand out in image search results. Obviously, if you look like everyone else, you will not stand out.

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The online store, Modcloth, has some interesting product shots that, to me, would definitely stand out in image search results, plus are more likely to get shared and circulated on social media.

As you know, overhead layout style images are hot right now, but almost too popular. So Modcloth took a different approach and used a monochrome color background and threw in some other objects just to make a more interesting photo in order to promote this dress. I even like that they added some text since quotes are so popular on social media:

new ideas for product photos

Below are some other good product images from their store that may inspire you. The photo on the left is interesting because the model is posing in front of a really vibrant background (which could be something as simple as a graffiti wall in your city) that still matches the colors in the dress. The next photo is similar to the one above, an overhead shot with a contrasting but coordinating background with pops of color. The third and fourth photos are another emerging product photography trend where you shoot the product from slightly above, and then crop the image to really zero in it and intentionally making it off center.

product photo ideas

Try these ideas with just a couple of your product shots to see if they make a difference in bringing you  more traffic.

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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.