Once the big holiday buying season is over, your Etsy shop needs to login and get those January sales! January has many sales opportunities from Valentine’s gifts to Super bowl parties to February birthdays to new year fitness and dieting resolutions to winter activities and you can take advantage!
This is why I came up with my monthly Etsy Shop Marketing Plans – to help you easily do just that – and my January 2018 Etsy Shop Marketing Plan is out now.
Here are JUST 4 of the 38 tactics in this month’s plan for what you need to do in January:
- Send out Publicity Pitches. Does pitching work? Yes. I have had many customers get into major blogs and print publications, most recently the Etsy shop Batalier Handcraft who was featured in Inc.com’s Holiday Gift Guide. In this month’s plan, I outline the type of editorial that blogs and print will be looking for, who to pitch to and the editorial deadlines. I even give several specific press contacts to help expedite your pitch.
- Update SEO. Christmas is over, therefore so are all the Christmas-related keywords you were using. I tell you which tags to change and which search phrases will be hot this month.
- Valentine’s Preparation. Valentine’s gifts are the big sales push in January, so you will want my Valentines advertising and promotional tips as well as Etsy-specific tactics to get your products noticed by gift buyers.
- Email Customers. Email should always be a big part of your marketing efforts, and in this month’s plan I give you tips on how to make sure your emails stand out to customers, particularly for Valentine’s promotions.
My January 2018 Etsy Shop Marketing Plan has advertising tactics, promotional tactics, publicity tactics, SEO tactics, Etsy-specific tactics, daily to do tactics, upcoming buying occasions to prepare for, hot trends for 2018 and so much more! All to continually drive traffic and sales to your shop. Even if you do just one of the tactics in my plan you will see a difference!
Plus, as a BONUS, your purchase includes FREE access to my media contact blog page with links to 100+ print and online media – another huge time saver. The value of this plan is tremendous! You will make back the $15 price many times over.
Download my January 2018 Etsy Shop Marketing Plan today and look for next month’s already in my shop.
© 2017 Gail Oliver. All rights reserved.