Need some creative advent calendar ideas, as it is a brilliant marketing idea.
Did you know that searches for advent calendars increased 2,000% over the year before? This is because more and more brands have realized what an amazing promotional tool it can be, and it can be beneficial for your small business as well.
Why You Should Offer an Advent Calendar
- It is a great way for a customer to sample your products and potentially turn into a repeat buyer.
- You can take advantage of enormous press opportunities, as over 50 major blogs have written about 2020 Advent Calendars in the last two weeks.
- You get those pre-Black Friday and pre-Christmas sales, because searches for advent calendars start in late September and peak November 9th (advent starts December 1st, so the customer needs it before then).
Most Popular Advent Calendar Ideas
- Wine
- Makeup / beauty
- Chocolate
- Beer
Other Ideas for Advent Calendars
- Soap
- Nail polish
- Earrings
- Cufflinks
- Tea
- Coffee
- Spices
- Stickers
- Ornaments
- Socks
- Toys
- Candles
- Slime
- Underwear
- Art supplies
- Cookies
- Pet treats
- Baby onesies
- Scrunchies / hair bows
- Face masks (why not?)
Now, I realize this doesn’t work for every type of business or product, but maybe for next year, think of a smaller scale product that is still in your wheelhouse, to add into your shop to take advantage of this annual sales opportunity. In fact, don’t be surprised if brands find a way to carry this tradition over to Valentine’s Day, Easter, Mother’s Day and more.
UPDATE FOR 2021: Etsy says there’s been a 4,708% increase in searches for crystal advent calendars in the last 3 months (compared to the same time the previous year), a 282% increase in searches for wax melt advent calendars, a 137% increase in searches for pet advent calendars and a 96% increase in searches for alcohol themed advent calendars.
Want More Ways to Drive Traffic to Your Online Store?
- My 12-Month Marketing Plans are packed with tactics that work.
- My Best-Selling 16-Month Social Media Post Ideas Calendar will make posting to social media super easy.
- My Best-Selling 2021 Etsy Holiday Sales Planner that has tons of holiday selling tips, stats, top search phrases, planning pages & more for an incredible price right now!
- Book a 30-Minute Phone Consultation with me for one-on-one advice.
© 2020 Gail Oliver. All rights reserved. Advent Calendar Ideas.
FOLLOW ME