by G.B. Oliver
I love smart and innovative product design for many reasons. One, it is inspiring. Two, it always gets publicity. Three, social media followers love spreading the word. Four, it sells!
I went over to one of my favorite shopping blogs, Outblush, and found some of their recent picks that I think are brilliant.
Deep Tea Driver Infuser
Deep Tea Diver by Kikkerland from Modcloth
How great is this $15 tea infuser from the online store, Modcloth? Even the name is smart. I love this because it is just so clever. How could you not want to buy this, whether you drink tea or not? Now, granted, you have to use it with a glass mug or it kind of defeats the purpose, but you have to admit it is just makes sense.
Recipe Writing Rubber Stamps
Recipe Writing Rubber Stamps from Paper Cookie
I love these stamps (4 for $24.95) from the Paper Cookie. This is a practical product that appeals to the person who still wants to write out their recipes the old-fashioned way, but made a little easier by the stamps. The stamp market is a big business, and it is nice to see a company finding a new, creative use for them.
Constellation Lamp from Urban Outfitters
What kid is not going to love this lamp ($49) from Urban Outfitters in their room at night? Plus, it’s educational. Educational + fun always sells!
Teacup with Wood Saucer
Teacup with Wood Saucer from Scandinavian Brands Online
Smart product design is when you solve a problem for the user. That is why this teacup with wood saucer ($28) from Scandinavian Brands Online works. It solves two problems – needing a saucer for your tea when you are drinking it and keeping it hot when you are not. Plus, it looks good.
You Got Your New Dog Kit
Got Your New Dog Kit from Uncommon Goods
This New Dog Kit ($25) from Uncommon Goods is smart for so many reasons. The obvious is that it makes the perfect gift, and gift sets are big business and dog gifts are big business. But if you sell a variety of pet products, why not package them all together as a great way to up-sell your other products. This kit includes practical items like doo-doo bags (their words, not mine), a training clicker, dog treats and a quick start instruction card for the new owner, which to me acts like a very effective business card so the gift receiver knows exactly where to get more.
Be like these online sellers and take your business to the next level! I offer a variety of helpful marketing tools in my Etsy shop, the best advice to market your small business!
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© 2013 G.B. Oliver. All rights reserved.