etsy shop names Archives - Attention Getting Marketing

Are your sales on Etsy not doing so hot? A lot of the time, success on Etsy is really based on WHAT you sell.

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Customer Success Story

When I consult for an Etsy shop, analyzing their product line is a large part of it, where I try to find more lucrative product niches for their shop, including product niches that are growing and ones that are about to take off.

For example, a few years back I was consulting for a scented candle shop on Etsy. In doing my research for them, I saw a breakout Google search for “vanilla cashmere candles”. At the time, there were less than 100 listings on Etsy for a vanilla cashmere scented candle, so I convinced them to quickly add this candle to the shop, which we then optimized for SEO, landing it on the first page of search results, and the candle quickly became their best seller.

My new ebook What to Sell on Etsy outlines (in easy to read chart form), key sales opportunities by looking at products that are currently highly searched but have a low number of listings on Etsy. In other words, high demand with low supply.

In Demand Products on Etsy with Little Competition

Another example. You might think that the art category on Etsy is completely saturated. However, there are 15,000 searches on Google each month for “romanticism art” and yet only 4,000 listings on Etsy. That’s an opportunity.

Same with “yoga posters”. There’s over 165,000 Google searches a month, but only 21,000 listings on Etsy.

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Another example, is “flared yoga pants”. Over 18,000 Google searches a month, yet under 2,000 listings on Etsy. If you’re a print on demand shop, I would be contacting my supplier today about getting flared yoga pants in my shop!

The goal is to also make sure you are selling the right product within the segment.

For example, there are a whopping 436,000 listings on Etsy for “summer linen dress” even though it is only searched 4,000 times a month. However, there are only 3,500 Etsy listings for “linen overalls”, which gets twice as many monthly searches. Not to mention that the average price for linen overalls on Etsy is US$100 compared to US$60 for a summer linen dress. Therefore, why not sell something that not only is MORE in demand with LESS competition, and has a HIGHER price point?

Another huge opportunity I identified is for floating shelves, with over 246,000 monthly searches, yet only 32,928 listings on Etsy.

What Else to Sell on Etsy Right Now

A few more of the 200+ product niches I found:

Gold Apple Watch Bands
Shower Steamers
Floating Candles
Crystal Advent Calendars
Halloween Costumes for Dogs
“Most Likely To” Christmas Shirts
Blanket Hoodies

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I share all of this research in my new download, What to Sell on Etsy. You will love this ebook because I did extensive research on some of the top product niches on Etsy, including reviewing search data from Etsy, Amazon, Google Shopping, Google Trends and a few other SEO tools, all to discover over 200 opportunities in over 40 top Etsy product categories. where there is HIGH product demand but LOW supply.

Discover 200+ Product Opportunities on Etsy!

Also read: A Few Highlights from my Etsy Holiday Sales Planner.

by Gail Oliver, Online Marketing Consultant

I have spoken many times on how publicity can really drive traffic to your Etsy shop. In my February Etsy Shop Marketing Plan ($15) I give you story ideas, specific press contacts and blog leads that you should be sending out this month (for editorial coming up in March/April) and one of those opportunities is Spring, just 62 days away.

Spring editorial offers you so many publicity opportunities whether you sell home décor, baby products, jewelry, fashion, skin care, even wedding items. Here are some sample headlines you can pitch to relevant blogs, if they apply to what you sell:

Spring-Inspired Home Décor Pieces Under $30
Favorite Finds to Add Farmhouse Spring Décor
Bridesmaid Dresses Perfect for a Spring Wedding
Our Favorite Baby Products for Spring 2018
Fashion Finds to Take You from Winter to Spring
10 Cool Products for Your Spring Organizing
Great Finds for a Spring-Inspired Nursery
5 Spring Beauty Must-Haves
Hot Swimsuits for Spring Break

Many blogs love Etsy products, so you can include the word “Etsy” in the pitch as well i.e. “Etsy Finds“. Always pitch a specific product, not your shop as a whole, and include a link to the listing on Etsy. Do not attach photos or anything else to the email. Keep it short, basically giving them a story idea that would incorporate your product. Keep trying. Not many pitches get accepted on the first try.

IF YOU NEED A QUICK FIX for driving traffic and sales to your Etsy shop, I highly recommend downloading my February Etsy Shop Marketing Plan as it gives you tons of actionable tactics to do this month that will get results fast!