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One of the most proven ways to drive more traffic to your ecommerce site or website in general is to add a blog.

Websites with a Blog Tend to Have 434% More Indexed Pages in Google

Why?

The more content you give for Google and other search engines to crawl and index, the better your site will rank and the wider your reach will be in search results.

Websites with a Blog Receive 97% More Links

Why?

Backlinks from “authoritative” or well known websites are very important for your site’s overall SEO. These sites are more likely to link to one of your blog posts (if they find the content intriguing enough) than they are to your website.

This strategy is of a different mindset than simply doing a blog post in hopes it will get on the first page of Google search results. The chances of that are unlikely, unless you optimize the post to be cornerstone content of 2,500 words or more.

Get More Targeted Customers

Having a blog means potential customers can more easily find your products and services. If you title your blog post with a popular question your target market asks, they click on the blog post and inadvertently discover you. You can also scatter your products and services through the post (as I have done here).

Adding a Blog to Your Site

If you sell on Shopify, here is how to add a blog to your store. If you sell on Etsy, you can create a blog for free on WordPress and then link to your Etsy shop through one of your menu items (as I have done on my blog here).

Be sure to read my article, How to Write a Blog Post.

You will also want to check out my brand new 30-page printable Blogging Planner.

I also offer blog post writing services and custom blogging strategy plans. Just send me a message at attentiongetting@gmail.com to discuss.

I hope you enjoyed this post on proven ways to drive more traffic to your website.

Stats Source: Hubspot

©2020 Gail Oliver. All rights reserved. Proven Ways to Drive More Traffic

High Traffic But No Sales? Does this sound like your business?

Do you ever see marketing promises that say, “We’ll get you tons of traffic”. Well, that’s very nice but traffic is not a guarantee of sales.

For example, say you sell jock straps. If one day 500,000 women visited your site, how many jock straps do you think you would sell as opposed to if 500 men visited your site? Exactly, if they have no need for your product, they’re not going to buy it.

Another offer you’ll see is, “I will post you to my 200,000 Instagram followers”. Well who are these followers? Are they just other companies who wanted a follow back, so the person reading your post is their Web marketing person (who is not reading posts, just sending them). How many of their followers are actually still active on Instagram. Don’t be lured in by high numbers. Again, if their followers are not who you are selling to, it is not going to make a difference.

What You Want is Traffic That Is Your Target Market

For example, let’s say you sell wedding products and someone says they will get you in front of 200,000 brides, this is reliable traffic…maybe. How long have these “brides” been on their blog, Twitter, Facebook, Pinterest, etc.? A woman plans her wedding in 12 to 18 months so if she first joined their blog two years ago, she is married now and not interested in wedding products. She just hasn’t taken the time to unfollow. So, it could be only 60% of these 200,000 brides are still potential customers. Which is still good, but remember numbers can be overestimated.

Same thing if you are selling maternity clothes, for example. Women are only pregnant 9 months, so if they’ve had the baby, they may still be on that person’s email list but have no need to buy your products.

So you need to find where your potential customers are really hanging out online, at this moment in time, and that is where you will find the traffic that will buy what you are selling.

How Do You Find Where Your Target Market Is?

Simple, ask them. If you are selling to 13-year old girls, you must know a few – family, neighbors, friends’ kids. Ask them where they go online and that is where you’ll find your traffic that will lead to sales.
You can also poll your current customer base via a social media post. One day simply ask followers, “What are the blogs you read the most?” or “What social media site are you on the most?”