by G.B. Oliver
★ THIS BLOG POST MADE NY TIMES SMALL BUSINESS, BEST OF THE WEEK
I love looking at Google Trends and seeing which search phrases are popular, but also which ones are on the rise. The great thing about Google Trends is you can customize it by country and by time period (i.e. last 7 days), so it is a great tool to keep on top of the marketplace. So I entered some product categories to see what the top rising search phrases were, for the last 3 months, worldwide.
For the jewelry vendors out there, and I know there are lots, these are the top rising search phrases:
- Cheap Body Jewelry
- Hematite Jewelry
- Amethyst Jewelry (amethyst is the February birthstone)
- Bridesmaid Jewelry
For wedding products vendors, typing in wedding was too generic, so here are the top rising search phrases, worldwide, in the last 3 months for “Wedding Invitations”:
- Fun Wedding Invitations
- Coral Wedding Invitations
- Country Wedding Invitations
- Homemade Wedding Invitations
For vendors of baby products, again, typing in baby was too generic. So I tried “Baby Clothes”, and these were the top risers:
- Baby Summer Clothes
- Neutral Baby Clothes
- Crochet Baby Clothes
- Handmade Baby Clothes
- Unisex Baby Clothes
For vendors of art, I typed in the phrase “Wall Art” and this is what resulted:
- Kitchen Art
- African Wall Art
- Bathroom Wall Art
- Beach Wall Art
- Kitchen Wall Art (Kitchen seems to be in big demand)
For vintage sellers, these were the breakout rising searches for “Vintage”:
- Vintage Valentines
- Modern Vintage Boutique
- Vintage Swimwear
- Vintage Prom Dresses
- Vintage Bridesmaid Dresses
- Vintage Style Dresses
For sellers of home products, it is a little tougher to narrow things down. So I entered “Decorative” and these were the results:
- Decorative curtain rods
- Decorative baskets
- Decorative bird cages
- Decorative wall hooks
- Decorative ceiling tiles
FINAL WORD: When you look at searches in lesser time frames, like the last 3 months, it helps you to see popular cyclical searches, such as Valentine’s, and also how far in advance people start searching for different events or seasons. For example, people are already searching for summer items. Use Google Trends to help you find where that next opportunity lies for your online business.
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© 2013 G.B. Oliver. All rights reserved.