How to Pitch Your Products to Editors

by Gail Oliver, Online Marketing Consultant

Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story, not a product”.

Pitch a Story, Not a Product

Writers are constantly running out of story ideas, so if you feed them one, they are very appreciative. Do not send them an email asking them to just blatantly promote your product, they will hit delete. Instead, give them a few editorial suggestions for which your product would fit in nicely.

Below are some real-life blog and magazine article headlines to help you get a better understanding of what ideas to pitch:

Examples of Product-Related Editorial Pitches

• 17 Red-Carpet Worthy Jewels
• 5 Winter Fashion Must-Haves Under $50
• 15 Hostess Gifts Under $20
• 10 Great Finds for a Nautical Theme Kids Room
• 20 Baby Products That Will Make New Moms Lives Easier
• Emerald Green Wedding Inspiration
• 12 Fantastic Gifts for Foodies
• Eco-Friendly Products Perfect for Celebrating Earth Day
• Our Favorite Online Vintage Shops
• New Pet Products That Will Keep Your Dog Trim

Keep in mind the more intriguing the story pitch, the more unusual the story pitch, and the more current (in terms of time of year, what’s going on in the news) the story pitch, will all increase your chances of success.

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Gail

© 2013 Gail Oliver. All rights reserved.