How to Attract New Customers With How To Advice

What to know how to attract new customers with how to advice? A popular trend in marketing is giving advice your customers are looking for, in order to bring them to your online business.

Well, that’s kind of what I do here, but I am going to discuss it from an online retail point of view.

A lot of online retailers will offer sections on their websites or blogs that give expert advice on topics you are searching for on Google. The hope is that page will turn up in search results and bring these potential customers over to their website (and their shop).

How World Market Did It

A good example is World Market. They are a popular online store selling a variety of goods from all over the globe, and they have a section on their home page this month entitled, “9 Ways to Tie a Scarf” and each of the nine ways shows a different scarf they sell. Each way also includes a 40-second clip on how to do it.

How to Attract New Customers With How To Advice

Why is this brilliant? Well, besides showing how to wear their scarves, they are capitalizing on the fact that the phrase, “Ways to Tie a Scarf” is searched over 8,000 times a month on Google. So when someone searches that phrase, there is a good chance their home page will come up. Plus, visitors can now Pin, Tweet, Facebook this video tutorial (social media loves videos) and World Market can add it to their YouTube channel, spreading this advertorial even further.

How Pottery Barn Did It

Pottery Barn is another online store that knows what its customers are looking for. They have a page called, “How to Hang Curtains” because that phrase is searched about 3,600 times a month on Google. While it is a nice value added service to offer this information to customers, it is also a great hook to bring in new customers who are searching on this, especially when Pottery Barn products are used in the tutorial.

FINAL WORD: What do your potential customers want to know related to what you sell? Be a source of advice for them and they may “accidentally” discover you.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.