I bet the NFL draft is this week. How do I know that? Because NFL was been showing up in the trending box on Twitter all morning. In fact, when something major is going in the world, Twitter can act as your news feed.
So Are You Capitalizing on Twitter #Hash Tags for Your Online Business?
I’ve discussed this before in previous posts, but I wanted to give you some further insight. When a hash tag shows up in the Trends box on the left, it does peak people’s curiousity. So if they click on it they will be taken to a list of tweets using that hash tag.
I have been telling my small business clients (depending on what they sell) to be ready to take advantage of what I thought would be trending topics on Twitter this month for sure.
One is #Coachella. The popular California music festival has been on the last two weekends, and it always gets as much attention for its fashion as it does its music acts. So in the past two weeks #Coachella has been showing up as a trending hash tag. Great way for anyone selling boho clothing and accessories to get in front of this audience.
I also made them aware of #EarthDay, which is today (April 22nd) and is trending. So if you have eco-friendly, green or organic products, why aren’t you tweeting with the hash tag #Happy Earth Day? I even sent out a bunch of tweets of my followers who fit this description.
Besides annual events, there are weekly events you can take advantage of. If you have products relating to #GamesofThrones, you have to know that every Monday Game of Thrones is trending because everyone is talking about the episode that aired Sunday night.
Also, you will notice on Mondays the trending hash tag, #NewMusic. That is because new CDs drop only on Tuesdays in the US. So on Mondays, music lovers are trying to find out what #New Music will be available tomorrow. That is why the hash tag, #NowPlaying, is also popular on Mondays, as that is how new song clip tweets are tagged.
Trending Hash Tags to Expect in May: Mother’s Day, Cinco de Mayo, Memorial Day, Kentucky Derby.
FINAL WORD: Are you keeping an eye on those Twitter hash tags to make sure your products and services have a chance of getting seen by a target market relevant to what you sell? If not you could be missing out on a potential PR opportunity. Follow me on Twitter @AttentionGet.
© 2013 G.B. OLIVER