Want some awesome product photography tips?
Are you using your product photos to point out or highlight unique features and/or uses for your products? It can be a really effective selling tool.
Online retailer One Kings Lane is a great example of a shop that uses text fly-outs on their product photos to show the customer the value, use, target market and prominent features.
You can add text to your photos using any photo editing program, so I thought I would give you some inspiration with the example photos below from One King’s Lane.
Product Photography Tip #1: Describe How It Can Be Used
Remember it is not always obvious to people what use they may have for your product and that could be why they end up not buying it. Therefore, point out how to use it, how to display it, how to wear it, etc., but keep it short and simple, especially if it is multi-purpose.
Product Photography Tip #2: Remind the Buyer Who the Product Is For
Especially at this time of year, it helps to remind that while it may not be for them, it could be for someone else. I would have expanded this a bit more and said “Great Gift Idea for Kids” but it does help to get the buyer thinking.
Product Photography Tip #3: Let Them Know You Personalize
If you can monogram an item, personalize it, customize it, etc., let customers know. People don’t always take the time to read through product copy, so make it easy for them to see extra services you offer.
Product Photography Tip #4: Point Out Special Features
A photo isn’t always the same as seeing the item in person. So identify features a customer may not notice, such as “Real 14K Gold”, “Pure Natural Gemstone” or “Super Soft”.
Product Photography Tip #5: Give Other Possible Uses
Think of every room, every place, every event, every occasion, and point it out. In this case, if someone already had a wreath for the front door they would think they didn’t need another one, until you remind them of another place they could put it.
FINAL WORD: Not sure what to highlight to your customers? Simply answer Who, What, When, Where, Why and How to get some inspiration.
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