If you have a website or online store, and you want to draw visitors over to your blog, here are three easy ways to get it noticed by visitors.
Put a Graphic / Ad for the Blog on the Home Page
Bento&Co sells a variety of Japanese kitchen products. On the home page of their online shop, they post this colorful eye-catching hyperlinked graphic below to bring you over to their blog. You could also put this graphic within various blog posts as well as in your online store product sections and About page. The key is that it is hyperlinked to the blog home page.
Give a Graphic Preview of Blog Posts in Drop Down Menu
Shop Terrain sells a variety of home products. At their online shop they have a blog called, The Bulletin. When you run your cursor over its heading in the main menu, you get a drop down graphic that shows you the last four blog posts with both a graphic and the blog title. You can then click on the blog post to go directly to it.
Make it Standout in the Menu
Capwell+Co does something very simple to get you to notice their blog by highlighting it in the menu bar with a graphic. BHLDN does something similar by putting the name of their blog in a different color and typeface in the main menu to make it stand out, as does Shop Terrain in the second graphic above. Most businesses do tend to keep the blog at the far right side of the top menu, as this is standard position.
I hope these tips help you drive more readers to your business blog.
© 2013 Gail Oliver. All rights reserved. How to Get Your Blog Noticed.
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