Killer Real Estate Marketing Ideas for Realtors

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Are you struggling to get your real estate business off the ground? What if you had an easy to follow, tactical 12-Month Marketing Plan to follow?

Well, I created one. To give you an idea of what it is all about, below is the January marketing plan from my best-selling, 12-Month Real Estate Marketing Plan. 

Real Estate Marketing Plan for January

Real Estate Publicity Ideas for January

• Email a story pitch idea to your local newspaper’s home editor such as, “Top House Trends for the New Year”, to include a quote from you.
• Check and submit daily to HARO (Help a Reporter) requests that apply (sign up for these PR requests for free).

Real Estate Advertising Ideas for January

• Add some of your listings to Connected Investors.

Real Estate Social Media Ideas for January

• Post a photo of a busy open house that you held on the weekend for #ManicMonday.
• Post a home renovation before and after photo every Tuesday for #TransformationTuesday.
• Post a piece of real estate advice every Wednesday for #WednesdayWisdom.
• Post a photo of favorite home decorating book every Friday for #FridayReads.
• Post a photo of an unusual home floor plan every Sunday for #SundayFunday.
• Post a 15-second video / reel walkthrough of one of your latest listings.
• Create a Pinterest board called, “House Buying Checklist” as this phrase gets searched 5 million times a month on Pinterest. Pin to it daily and make sure that pin descriptions also include the hash tag “#Housebuyingchecklist”.
• Comment on the Instagram and Facebook posts of your local newspaper, local radio stations, local sports teams, and popular local businesses like restaurants and entertainment venues, to get your realtor name seen by your local market.
• If you need more real estate social media post ideas, check out “365 Real Estate Posting Ideas“.

Real Estate Email Marketing Ideas for January

• Create a free email signature (use WiseStamp) and include a linkable website banner, links to your social media, your latest listing and your latest blog post.
• Change up your email opt-in incentive to include a free calendar printable for the new year that has your business name and url on it, to serve as a constant reminder.

Real Estate Promotional Ideas for January

• Add a solar powered light over all of your “For Sale” signs that will illuminate the sign at night for passerbys to see.
• Add flyouts or additional smaller signs, to your “For Sale” signs such as, “Offer Pending” or “In Ground Pool” or “Gourmet Kitchen”, just so they stand out more.

Real Estate Content Marketing Ideas for January

• Write a short article on “House Listing Photo Fails”, include a byline and link to your business, and submit it to Buzzfeed.,
• If you haven’t already, create a blog to drive traffic to your website. You can then circulate your blog posts on social media as well as on blog sharing sites like BLOGLOVIN’, even if your posts are something as simple as curated content, such as “Real Estate Roundup: Our Favorite Houses of the Week”. It also gives you a reason to email your customers weekly.

Up your real estate marketing game even more, with a savvy written Realtor Bio or a SEO-optimized Blog Post that will help you get found by new clients. I write them both!

Download My Best-Selling Real Estate Marketing Plan!

Real Estate Marketing Ideas

Again, this was just January. Get all 12 months in my download, 12-Month Real Estate Marketing Plan,  all to help you get MORE clients AND sell MORE listings.

Also read: Creative Social Media Post Ideas for Realtors 

© 2015-2022 Gail Oliver. All rights reserved. real estate marketing ideas