So what’s your social media strategy for fall?
Besides fall-related content, it can be something as simple as updating your social media banners (and online store banners) to reflect the current fall season.
It can be a valuable sales tool for your small business.
Your cover images/banners are like ads for you. You can use them to announce a seasonal sale, a new fall offering, as well as to make your shop look current and still active, particularly to first time visitors.
If you sell clothing for example, do you want customers to come to your Facebook page and see that your cover image is still showing your summer fashion offerings? It might make them think you are no longer in business, or only specialize in summer clothing.
See how these top brands below have maximized their social media cover images for fall.
Update Your Social Media Banner Images for Fall
I like how Banana Republic has used their Facebook cover image to show various clothing pieces from their new fall collection.
Update Your Social Media Banner Images for a Seasonal Event
September is big for back to school, and for some stores, that is a top selling time. Below, The Children’s Place, used their Facebook cover image to promote buying back to school clothes to their followers.
Update Your Social Media Banner Images to Announce a Fall Sale
Crate and Barrel only holds their upholstery sale once a year in the fall, so they use their Facebook cover image to promote it.
Update Your Social Media Banner Images to Show New Fall Offerings
I love how the nail polish company Zoya, used their Facebook image to show their autumn inspired line of polishes.
Update Your Social Media Profile Descriptions
Don’t ignore your social media profile descriptions either. A lot of companies will update their Twitter and Instagram profiles, for example, to include #hash tags of seasonal trending terms, such as #NYFW2022 (New York Fashion Week), #NFL or #Halloween. Again, you can also use your profile descriptions to announce a fall sale i.e. Fall #Sale On Until 9/31/22 or fall event, i.e. See Our New Fall Look Book.
It is so important that your business always looks current on social media. It can be easy to neglect, but since more and more sales are being driven through social media, it is a mistake to not update it for every season.
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About Me
A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!
I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.
© 2014 Gail Oliver. All right reserved. Social Media Strategy for Fall.
Gail Oliver, Small Business Marketing Consultant
Hi Britney
If you are a restaurant, you can use your cover image to show any seasonal menu item, or to encourage dining out for special occasions like Oktoberfest. Try can encourage people that your restaurant is the place to celebrate those September and October birthdays. The key is you need to have a fall promotion to promote on social media in the first place.
Gail