Today’s Awesome Tip for Writing Product Descriptions, Courtesy of Apple

by Gail Oliver, Online Marketing Consultant

There are many reasons why Apple© is great at marketing. One thing they do is write very compelling product copy. Recently when I was on their site, I noticed a recurring theme in their descriptions. Because their products are feature-rich, they tend to write their product copy by starting with a hook – basically a few words that highlight the main benefits and then they lead into more detail.

writing product descriptions apple

Sum It Up in 3 Words

This is actually a good approach as we are way to busy these days to really take the time to read a detailed description without some heads up first whether we should care. Therefore, maybe you want to try this tactic of hooking your potential customer first with a few key words. If you are not sure what I mean, see what Apple does below for some of its products:

Mac Retina Display:  Accuracy. Brightness. Clarity.

iPad Pro: Thin. Light. Epic.

iPhone 6 Camera: 12MP pictures. 4K videos. Live Photos. Lasting memories.

Apple Watch: Notifications. Phone calls. Wallet. Right on your wrist.

iPod Touch: A8 chip. 8MP iSight camera. 5 stunning colours.

So try pulling out the three or four main benefits, features and/or competitive advantages that you feel potential customers are looking for and try hooking them with just these words before leading into a big sales pitch.

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Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.