When it comes to increasing your sales, there are many options you have including spending more on marketing, adding more products, raising your prices, but the single, most obvious one is increasing your traffic.
How to Increase Your Sales
For example, let’s say that in 2015 your sales were $30,000, and this year you would like sales to be $45,000. Therefore, this is 50 percent growth that you are looking for because ($45,000-$30,000)/$30,000 is 50 percent. So if you want your sales to grow by 50%, this means that logically, your traffic has to grow by 50%.
Now, let’s say your overall traffic is currently 10,000 visitors a month. If you want your sales to grow by 50%, then it would make sense that traffic needs grow by 50% to 15,000 visitors a month.
How to Grow Your Traffic
How do you grow your traffic? Well, if the majority of your traffic is coming from Google and you are currently spending $500 a month on Google ads, then it would make sense that you need to increase your Google ad spending by 50% to $750 a month (again, this is just a simplistic solution; maybe you can spend the same amount and just improve upon your keywords).
What if the majority of your traffic is coming from social media sites? Then you need to increase your time spent marketing on social media as well as your followers by 50%.
If you currently have back links to your shop from 10 different sources that are consistently driving traffic, then you need to grow the number of links driving traffic to your site by 50%, in other words, acquire 5 more back links.
In layman terms, essentially everything you are doing in terms of generating traffic needs to increase by 50%, if this is your sales objective. Remember, doing the same things over and over again will unlikely generate different results, so you have to make changes.
As I said, this is the single, most obvious way to increase your sales. It is not the only solution, I will cover those in a future post, but it is a good benchmark to start with.
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