by Gail Oliver, Online Marketing Consultant
Thanksgiving is a very big week on social media in the United States. If you are using social media to promote your online shop, remember, you do not always want to just post your products. It is really not the best way to get seen. Instead, you want to post content people on social media are looking for or care about, to inadvertently get your shop noticed.
Here is the type of content people are currently searching on and will for the next few days (BEFORE Black Friday hits) on the various social media sites, as well as on Google and Yahoo. Use this information wisely when thinking about what to post from now until Thursday:
Top Facebook Searches
- Thanksgiving pictures
- Thanksgiving quotes
Top Pinterest Searches
- Thanksgiving recipes
- Thanksgiving decorations
- Thanksgiving desserts
- Thanksgiving crafts
Top Twitter Searches
- #ThanksgivingWeek
- #ThanksgivingCountdown
- #ThanksgivingFootball
- #ThanksgivingDayParade
Top Instagram Searches
(Instagram will be most active on the day before and the day of)
- #ThanksgivingEve
- #ThanksgivingDinner
- #ThanksgivingSelfie
- #Thanksgiving2016
Top YouTube Searches
- Thanksgiving songs
- Thanksgiving music
- Thanksgiving turkey
Top Google Searches
- Thanksgiving football 2016
- Thanksgiving food
- Macys Thanksgiving Day parade
- The First Thanksgiving
- Thanksgiving games
- Thanksgiving side dishes
- How to cook a turkey
Top Yahoo Searches
As a little bonus, I thought I would mention that Yahoo has added a daily Holiday Search List. Here is what people are searching for today (it changes hourly):
- Ski bags
- Christmas tablecloths
- Pandora bracelets
- Star Wars gifts
- Exercise equipment
- Wireless speakers
- Personalized aprons
So try to engage on social media over the next few days, rather than just sell, and see if it helps your Black Friday sales. Happy Holidays!
My Social Media Content Calendar is on sale now. If you are having trouble driving traffic and promoting your Etsy shop, this easy to follow plan (includes a social media to do list) is for you!
© 2016 Gail Oliver. All rights reserved.
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