I have told my customers and readers many times in the past that people search for products in different ways including using “that” and “with”. I was recently doing a shop critique for an Etsy jewelry shop and I was noticing how many more searches there are now using these type of phrases.
For example, this is just a sample of the 200+ searches I found on Etsy for necklaces, using “that” and “with“:
- Necklace that hold ashes
- Necklace that opens
- Necklace that ties
- Necklace that is a whip
- Necklace that says baby girl
- Necklace that spells the word honey
- Necklace that glows
- Necklace that can be engraved
- Necklace with holders
- Necklace with chain
- Necklace with name
- Necklace with charms
- Necklace with mom
- Necklace with initials
- Necklace with stone
I found similar results on Amazon and Google. You can extend it even further and try:
- Necklace with a …
- Necklace that has ….
And it works with any type of product from art to pillows to clothing to soap to iphone cases, so give it a try and discover new search phrases that may have a lot less competition.
I have a variety of Etsy SEO Tutorials for every type of product that will help your Etsy shop navigate Etsy SEO. I also give both Etsy and Google SEO tips in my best-selling Etsy Shop Critique, completely personalized for your shop.
© 2017 Gail Oliver. All rights reserved.