Jewelry Business Marketing Plan PDF

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Are you selling jewelry online? Then you need an easy to follow, tactical Jewelry Business Marketing Plan PDF with tactics for every month of the year.

I created just that with my best-selling 12-Month Jewelry Marketing Plan. Below is the plan for January so you can see what it’s all about!

Table of Contents

Jewelry Marketing Plan for January

Jewelry Publicity Ideas for January

If you sell on Etsy, email a story idea pitch to the Fashion Spot recommending your shop for inclusion in a follow up to “The Best Etsy Jewelry Shops Right Now”.
Email a winter theme story pitch idea (relevant to what you sell) such as “Cute Winter Jewelry Finds” to at least five fashion blogs that you find at BLOGLOVIN’.
If you sell rings, email a story pitch idea to fashion and lifestyle media contacts on my blog recommending one of your rings for National Ring day (February 3rd).
Check and submit daily to HARO (Help a Reporter) requests that apply (sign up for these PR requests for free).

Jewelry Social Media Ideas for January

Post a carousel or video / reel of your jewelry in the color blue for #MondayBlues.
Post a 15-second jewelry styling tip video /reel every Tuesday for #TuesdayTips.
Post a photo of a female celebrity style icon every Wednesday for #WomanCrushWednesday.
Post weekly a quote about fashion every Thursday for #ThursdayThoughts.
Post something from your shop or a hot fashion trend for winter every Friday for #FashionFriday.
Post an outfit mood board that includes one of your jewelry pieces for outfit of the day #ootd.
Pin of a carousel of your favorite jewelry organizers products and entitle it, “Jewelry Organization” as this phrase gets 5 million searches a month on Pinterest (also use the hashtag #JewelryOrganization in the pin description).
Comment on the Instagram and Facebook posts of major fashion blogs and retailers such as Bauble Bar.

Jewelry Email Marketing Ideas for January

Create a free email signature (use WiseStamp) and include a linkable shop banner, links to your social media and your latest blog post.
Email your customers an after-Christmas sale on deeply discounted items as well as any Valentine’s offers.
Change up your email opt-in incentive to include a free calendar printable for the new year.

Jewelry Sales & Promotional Ideas for January

Ask a few local women’s clothing boutiques if they will carry your products on consignment or as wholesale.
Explore adding your products to the monthly subscription box, Jewelry Subscription.
Start planning for selling opportunities at spring fairs, festivals and craft shows.

Jewelry Sales & Promotional Ideas for January

Write a short article on your favorite necklaces for the new year (including one of yours) and submit it to BUZZFEED,
If you haven’t already, create a blog to drive traffic to your shop. You can then circulate your blog posts on social media as well as on blog sharing sites like BLOGLOVIN’, even if your posts are something as simple as curated content, such as “Style Roundup: Our Favorite Fashion Posts of the Week”. It also gives you a reason to email your customers weekly.
Comment daily on the latest blog posts of popular fashion blogs as a great way to get seen by their readers, such as Who What Wear.

Get all 12 months in my best selling 12-Month Jewelry Marketing Plan and my 30-Day Etsy Success Plan.