by Gail Oliver, E-commerce Marketing Consultant

If you thought your sales were slow in July, relax, August is here and presenting your store with quite a few sales opportunities before the big holiday buying season starts in October.

Top Back to School Searches

Did you know that by August 12th back to school searches have peaked, so get going. Top searches this year, in order of popularity:

  1. Back to school supplies
  2. Back to school clothes
  3. Back to school back packs
  4. Back to school shoes
  5. Back to school bulletin boards
  6. Back to school images
  7. Back to school coloring pages
  8. Back to school crafts
  9. Back to school signs

Top searches for backpacks 2018: fornite backpack, bulletproof backpack, unicorn backpack, small backpack, clear backpack, cat backpack.

A lot of people also search “first day of school” with the top searches being:

  1. First day of school signs
  2. First day of school outfits
  3. First day of school printables

Top Dorm Decor Searches

The college crowd cares a lot about how their dorm room looks, so searches for the following dorm decor-related products peak from August 6th to 26th. Top searches this year, in order of popularity:

  1. Dorm decor  
  2. Dorm bedding  
  3. Dorm chairs 
  4. Dorm essentials
  5. Dorm furniture  
  6. Dorm headboards  
  7. Dorm rugs  
  8. Dorm wall decor  
  9. Dorm lights  
  10. Dorm tapestries  
  11. Dorm storage  
  12. Dorm desk  

Top searches for dorm tapestries 2018: marble dorm tapestry, bible verse dorm tapestry, tie dye dorm tapestry, boho dorm tapestry. 

Top Fall Product Searches

Searches for fall-related products start in mid August and peak by September 23rd. Top searches this year, in order of popularity:

  1. Fall dresses
  2. Fall wreaths
  3. Fall wedding guest dresses
  4. Fall jackets
  5. Fall sweaters
  6. Fall outdoor decor
  7. Fall pillows
  8. Fall porch decor
  9. Fall table decor
  10. Fall wedding decor
  11. Fall signs
  12. Fall shirts
  13. Fall garden flags
  14. Fall dog collars

Top searches for fall dresses 2018: long sleeve fall dresses, casual fall dresses, cocktail fall dresses, maternity fall dresses, floral fall dresses, maxi fall dresses, plus size fall dresses, fall sweater dresses. 

If you are running ads on Etsy, Amazon or Google, you are best to spend your ad dollars this month promoting any of the above products (if you sell them).

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